The founder of Vita Canis, a natural aromatherapy pet product business, has raised £4,000 for dog rescue centres, through her ‘Style to Rescue’ online event.
Jitka Krizova organised the event, where groomers “put on virtual displays and seminars in aid of animal shelters”.
Krizova, who runs Vita Canis, has been running the event for two years and it is usually held live, but because of restrictions, it was taken online.
However, ticket sales and donations reached £4000 making the total raised by Style To Rescue £16,000 in three years.
The money raised will be shared between Many Tears Animal Rescue, Wheels to Paws UK, Hessa’s Homeless Hounds, Petwelfare Stafford, Poodles from Portugal, Scottish Terrier Emergency Rescue (STECs) and Doodle Aid.
Krizova said: “Rescue centres have been hit hard by lockdown. They haven’t been able to have events, their shops have been closed, and things like sponsored runs where supporters ask for donations have been cancelled.
“It’s a worrying time. Dogs Trust predicts tens of thousands of stray or abandoned dogs could need help due to the pandemic and expect a sharp rise in the number of dogs being given up or put to sleep if families struggle to cope with the resulting hardships of the crisis.”
She added: “We wanted to try to help and decided to take Style To Rescue online. It was a brilliant event and people were so generous so we are thrilled to have been able to raise this amount.”