Urban Pup has announced that it will be partnering with the Irish Football Association (IFA) on a new line of Northern Ireland-branded clothes and accessories for dogs.
The dog accessories company will produce designer clothes for dogs and has just signed up as the official licensed partner of the association.
The new line will include jerseys, along with harnesses, leads and collars.
Denis Kelly, Urban Pup’s managing director, said: “When we were first approached by the IFA to design a range of shirts and accessories for man’s and woman’s best friend it was definitely one of those ‘wow’ moments.
“As a lifelong fan it was very exciting to be involved with the Northern Ireland international teams and to be able to create something that was, shall we say, a little bit different from the norm.”
He added: “We are incredibly proud and pleased with the range. We are sure that the fans will love them just as much as we do and will enjoy seeing their dogs in a personalised shirt or taking them for a walk in their Northern Ireland harness or collar and lead set.”
Stephen Bogle, head of Sales and Marketing at the Irish FA, said: “I would like to welcome Urban Pup to our growing list of official licensees. We’re delighted with the final products and I’m sure the GAWA will love this fantastic new range designed with their dogs in mind.
“By purchasing through official partners such as Urban Pup it helps the Irish FA to continue to invest in and develop the grassroots game across the country.”