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Pet food manufacturer Pets Choice has appointed Becky Lambert its new national pet trade manager. 

Lambert joins Pets Choice from Beco Pets where she worked as a senior sales and key account manager. She previously held management positions at Armitage Pet Care and Empire Pet Supplies, and has almost 20 years in the pet industry. 

In her latest role she will be responsible for “driving the relationships between Pets Choice and the pet wholesale trade”, whilst also taking responsibility for the company’s field sales team. 

Lisa Davies, head of retail wholesale sales, Pets Choice said:  “2020 saw many changes in the world, one of which was consumers’ desire to support smaller, local, independent stores. 

“As a British company, we see immense value in bolstering their offering of independent retailers and are excited to allocate more of our business resources to developing this channel. We’re delighted to bring Becky on board to lead this venture.”

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