Vafo

Pooch and Mutt expands portfolio with Biome9 acquisition

UK pet food company Pooch and Mutt has announced its acquisition of Biome9, a company renowned for its personalised gut health testing and science-backed supplement plans for dogs. Vafo’s acquisition of Pooch and Mutt in 2020 has enabled the brand to expand its presence in the UK. With Vafo’s support…

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PetCo and VAFO Group agree strategic partnership

PetCo Group and VAFO Group have announced that they have formed a new strategic partnership to expand their respective product portfolios, and strengthen their market presence. PetCo Group will continue to operate independently in Vienna under the leadership of its founders, Stefan and Katharina Miklauz. PetCo Group is a producer…

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Vafo launches new Brit Care Cat Soups range

Vafo has announced the launch of its latest product line, Brit Care Cat Soups. The new offering marks a significant expansion in its product portfolio, introducing a category specifically tailored for feline hydration and nutrition. The new soup range has been specially developed to address the “often-overlooked” aspect of hydration.…

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Vafo Group acquires Dagsmark Petfood

European producer of “super premium” pet foods Vafo Group has acquired Finnish company Dagsmark Petfood. Now part of Vafo Group, Dagsmark will continue its operations while retaining its existing workforce. In Finland, Vafo Group is currently represented by its subsidiary Prima Pet Premium, which also operates a new dry food…

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Vafo launches new Planet Pet Society brand

European pet food producer Vafo has launched a new brand of super premium foods, Planet Pet Society. The new pet food brand is made using ingredients with a second chance. According to Vafo, second-chance ingredients are nutritionally rich and high-quality, unused food created during the processing of meats, fruits, and…

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Vafo Praha appoints new marketing director

European pet food producer Vafo Praha has appointed Jan Brejcha as its new marketing director. Brejcha is an experienced marketing leader, who throughout his career at both the local and international levels has helped boost the equity, market share, and financial results of a number of important brands in FMCG.…

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Pooch and Mutt completes sale to Vafo Group

UK pet food company Pooch and Mutt has been acquired by the Vafo Group in a multi-million-pound deal. Vafo is Pooch and Mutt’s long-term production partner. It is a €400m+ (£341.7m) company, with eight factories in The Czech Republic, Finland, Estonia and beyond. It is also the owner of multiple…

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Pooch and Mutt secures multi-million pound investment deal

UK pet food brand Pooch and Mutt has secured a “multi-million pound” investment deal from VAFO group, to help “grow the brand and develop operations in the UK”. According to the brand, the deal sees VAFO taking a “minority share” in the company with the ability to take more over…

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Overseas Pet Product Buyers Meet British Suppliers

Gardenex and PetQuip associations’ latest ‘Meet the Buyers’ event takes place on June 17th 2015 in Brasted near Sevenoaks. The meeting aims to introduce international pet and garden product buyers to British suppliers. Following recent ‘Meet the Buyers’ events, one buyer stated that his company is expecting to do business…

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