James Wellbeloved\u00a0is putting the focus on puppy food with its new trade competition.\r\n\r\nThere will also be an online sampling campaign built in to help drive new puppy owners into the specialist pet trade.\r\n\r\nNew ads and display materials feature a very muddy puppy with the strapline 'Don\u2019t worry, I\u2019ll shake it all off in the car!'\r\n\r\nThe same image is used across in-store material including a free standing display unit, banners, bunting, shelf wobblers and aisle fins.\r\n\r\nTo get involved send a photo of your best puppy display using your new POS material to your local business manager to be received by March 8 2018.\r\n\r\nThe five stores creating the best displays will win \u00a3100 worth of High Street shopping vouchers to share with the team.\r\n\r\nThe company\u2019s marketing director, Alison Sudbury, says: \u201cFor our specialist pet trade partners we are communicating the benefits of feeding our brand from a young age. We offer a naturally healthy diet with recipes which are hypoallergenic, have ingredients sourced from nature and include only ingredients which your pet needs. Suitable for both young and old, James Wellbeloved helps pet owners to reconnect their pets with nature so that their loveable nature can shine through.\u201d\r\n*UK independent stores only. One entry per store. Visit www.wellbeloved.com\/terms for full terms and\r\nconditions.