Using the brand Zoomark in Russia, the company is set to curate the international area of ParkZoo, the pet industry trade show to be held at the Sokolniki Congress and Exhibition Center in Moscow from 19 to 21 September 2018.
The aim of the area is to offer the Russian market an international overview of the industry, and to this end it will host exhibitors from Europe and the rest of the world.
The project is part of the international development strategy formulated by BolognaFiere.
As president Gianpiero Calzolari said: “The pace of modern life means that you have to be where things are happening, and even in the era of the internet, there is no substitute for bringing people together.
“BolognaFiere was the first in Italy to reach out to an increasingly globalized market, offering domestic companies new opportunities in emerging markets.”
Natalia Morgunova, exhibition director of Artis Expo (the company that organizes ParkZoo), said: “We are delighted to enter into this partnership with BolognaFiere and Zoomark International and welcome Italian and foreign companies to Parkzoo. This collaboration will be a dynamic growth opportunity for both our events.”