HOWND\u00a0has launched its first brand lifestyle movie, which documents the relationship between a boy and a rescue puppy as they grow up together.\r\nIt aims to promote the adoption of rescue dogs ahead of Christmas.\r\nThe two-minute film starts with a chance encounter at a local fishing pond between a nine-year-old boy called Harry and an abandoned puppy, later named Hero. Realising Hero is alone, Harry convinces his mother to adopt him.\r\nThey subsequently navigate through the years as loyal companions, taking on the challenges of adolescence and adulthood, while creating timeless memories as inseparable best friends.\r\nThe film ends with an ageing Hero wanting to rest instead of playing with Harry, in the same location they met ten\u00a0years ago and to which they regularly visit.\r\nDirected by Toby Stewart of Crocodile Films and produced by Ben Owusu, the movie reflects the special bond we have with our dogs over a lifetime.\r\n\u201cAlmost everyone has experienced a special connection to a dog that endures over the years. It\u2019s sometimes difficult to describe such a bond in words - but we feel that Harry and Hero represent this idea beautifully on-screen,\u201d explains Jo Amit, co-founder of HOWND, who wrote the original script for filming.\r\n\u201cBeing a Cruelty Free International certified brand, we\u2019re proud that this movie shines a light on our business values and ethos. We can\u2019t wait to see what the reception to this film is from our customers and beyond. We feel the themes from \u2018When Harry Met Hero\u201d are timeless."\r\n\r\nFor further information about HOWND visit www.dogslovehownd.com or call a member of the team on +44 (0)20 3004 5255.