HOWND has launched its first brand lifestyle movie, which documents the relationship between a boy and a rescue puppy as they grow up together.
It aims to promote the adoption of rescue dogs ahead of Christmas.
The two-minute film starts with a chance encounter at a local fishing pond between a nine-year-old boy called Harry and an abandoned puppy, later named Hero. Realising Hero is alone, Harry convinces his mother to adopt him.
They subsequently navigate through the years as loyal companions, taking on the challenges of adolescence and adulthood, while creating timeless memories as inseparable best friends.
The film ends with an ageing Hero wanting to rest instead of playing with Harry, in the same location they met ten years ago and to which they regularly visit.
Directed by Toby Stewart of Crocodile Films and produced by Ben Owusu, the movie reflects the special bond we have with our dogs over a lifetime.
“Almost everyone has experienced a special connection to a dog that endures over the years. It’s sometimes difficult to describe such a bond in words – but we feel that Harry and Hero represent this idea beautifully on-screen,” explains Jo Amit, co-founder of HOWND, who wrote the original script for filming.
“Being a Cruelty Free International certified brand, we’re proud that this movie shines a light on our business values and ethos. We can’t wait to see what the reception to this film is from our customers and beyond. We feel the themes from ‘When Harry Met Hero” are timeless.”
For further information about HOWND visit www.dogslovehownd.com or call a member of the team on +44 (0)20 3004 5255.