Pet food brand Eukanuba has launched a new campaign, promoting the Eukanuba Puppy range.\u00a0The company will identify its products'\u00a0health benefits to reassure new owners that they\u2019re providing their puppy with a strong foundation for their future.\r\n\r\nThe range includes the key benefits puppies need\u00a0for\u00a0a complete and balanced diet.\u00a0Among other innovations, the brand introduced a formula targeting the calcium and energy needs that promote appropriate skeletal growth in large-breed puppies.\r\n\r\nKellie Ceccarelli, Eukanuba\u2019s veterinary training manager commented, \u201cWe are proud to be a brand that breeders continuously trust and recommend as being the best for their puppies, and we are now excited to be able to share and educate consumers about the premium quality of our products. From the moment a puppy moves to solid food we provide tailored animal protein based nutrition, incorporating many of our nutritional innovations, to meet their needs, which is something that helps to differentiate us within the market.\u201d\r\nSupport for retailers\r\nEukanuba has created engaging point of sale materials to help educate customers in-store and provide retailers with all the information they need to help prospective owners make the right choices for their new puppy.\r\n\r\nInformation packs on how to care for a puppy are also being distributed to key breeders and veterinarians to share with their customers. All materials communicate the \u2018supporting your puppy for life\u2019 message, which emphasises the importance of choosing high quality nutrition for puppies from the outset to help them develop and be the best they can be.\r\n\r\nAs the Kennel Club\u2019s Partners in Pet Nutrition, Eukanuba is recognised for providing high quality nutrition. Caroline Kisko, Secretary for the Kennel Club, said: \u201cAt the Kennel Club, we understand that high quality puppy nutrition forms the foundation of a dog\u2019s long-term health and well-being. We have been \u2018Partners in Pet Nutrition\u2019 with Eukanuba since 2009 because we believe that excellent nutrition gives your puppy the best chance of achieving their full potential.\u201d\r\n\r\nFor more information visit the website www.eukanuba.co.uk.