Pet food brand Eukanuba has launched a new campaign, promoting the Eukanuba Puppy range. The company will identify its products’ health benefits to reassure new owners that they’re providing their puppy with a strong foundation for their future.
The range includes the key benefits puppies need for a complete and balanced diet. Among other innovations, the brand introduced a formula targeting the calcium and energy needs that promote appropriate skeletal growth in large-breed puppies.
Kellie Ceccarelli, Eukanuba’s veterinary training manager commented, “We are proud to be a brand that breeders continuously trust and recommend as being the best for their puppies, and we are now excited to be able to share and educate consumers about the premium quality of our products. From the moment a puppy moves to solid food we provide tailored animal protein based nutrition, incorporating many of our nutritional innovations, to meet their needs, which is something that helps to differentiate us within the market.”
Support for retailers
Eukanuba has created engaging point of sale materials to help educate customers in-store and provide retailers with all the information they need to help prospective owners make the right choices for their new puppy.
Information packs on how to care for a puppy are also being distributed to key breeders and veterinarians to share with their customers. All materials communicate the ‘supporting your puppy for life’ message, which emphasises the importance of choosing high quality nutrition for puppies from the outset to help them develop and be the best they can be.
As the Kennel Club’s Partners in Pet Nutrition, Eukanuba is recognised for providing high quality nutrition. Caroline Kisko, Secretary for the Kennel Club, said: “At the Kennel Club, we understand that high quality puppy nutrition forms the foundation of a dog’s long-term health and well-being. We have been ‘Partners in Pet Nutrition’ with Eukanuba since 2009 because we believe that excellent nutrition gives your puppy the best chance of achieving their full potential.”
For more information visit the website www.eukanuba.co.uk.