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Wilsons

This coverage explores Wilsons’ role in the UK petcare market, focusing on its premium pet food ranges and commitment to natural, high-quality nutrition. Pet Gazette reports on product launches, business growth, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Coverage provides pet trade professionals with insights into consumer trends, stocking strategies, and promotional opportunities linked to Wilsons’ portfolio, as well as supply chain considerations for the premium pet food segment.

  • Feb- 2022 -
    15 February
    Industry NewsWilsons Pet Food welcomes new national account manager

    Wilsons Pet Food welcomes new national account manager

    Wilsons Pet Food has appointed Roland Johnson to its commercial team as the firm’s account manager to continue to expand its presence in stores across the UK. According to the firm Johnson brings with him “a wealth” of retail and sales experience, with 18 years experience in the industry.  After…

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  • Sep- 2021 -
    27 September
    Industry NewsWilsons celebrates 160th anniversary with exclusive recipe

    Wilsons celebrates 160th anniversary with exclusive recipe

    Wilsons Pet Food has announced the launch of a limited edition recipe – a haggis – to mark 160 years of the company.  This month marks 160 of the production of pet food in Scotland, and the company has launched the scottish-themed recipe to pay homage to its roots.  The…

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  • May- 2021 -
    19 May
    Charities
    Wilsons Pet Foods donates over 20,000 meals to rescue centres

    Wilsons Pet Foods donates over 20,000 meals to rescue centres

    Wilsons Pet Food has revealed it has donated over 20,000 meals to rescue centres across the country. The pet food brand originally launched its Wilsons to the Rescues campaign in 2019 to support dogs in need. Based in Scotland, Wilsons specialises in cold pressed and raw frozen dog food, using…

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  • Feb- 2021 -
    18 February
    RetailersWilsons Pet Food expands eco-friendly dog food range

    Wilsons Pet Food expands eco-friendly dog food range

    Wilsons Pet Food has announced it is extending its range of eco-friendly dog food, following its successful launch last year. The new range’s aim is to contribute to environmental sustainability by reducing the use of plastic in the production of pet food product packaging. The range will include three new…

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  • Jul- 2020 -
    2 July
    Industry NewsWilsons Pet Food looks to expand

    Wilsons Pet Food looks to expand

    Wilsons Pet Food is reportedly set up to sign several deals with “major retailers” in a bid that would fuel the company’s growth.  Craig Wallace purchased the pet food brand in 2017, and has since facilitated the opening of its first purpose-built production facility. It now produces cold-pressed dog food…

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  • Apr- 2020 -
    2 April
    ManufacturersWilson launches Whitefish Skin Dog Treats range

    Wilson launches Whitefish Skin Dog Treats range

    Wilsons Pet Food has released its new range of Whitefish Skin Dog Treats online and in stores. The new range includes 100% natural fish skins, all sustainably caught MSC fish from Grimsby in the UK and includes extra vitamins and nutrients found naturally in fish. Wilsons said its natural rough…

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  • Feb- 2020 -
    25 February
    RetailersWilsons Pet Food launches new service model

    Wilsons Pet Food launches new service model

    Wilsons Pet Food has launched its new service model which will provide stockists large and small the opportunity to stock their very own range of raw frozen dog food at Wilsons Pet Food stores. The Scottish-based company currently produces their own branded range of cold pressed and raw frozen dog…

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  • Dec- 2019 -
    10 December
    AwardsWilsons Pet Food awarded £50,000 investment

    Wilsons Pet Food awarded £50,000 investment

    Wilsons Pet Food has been awarded £50,000 after being announced as one of the winners of the Scottish Edge 15 Awards. Scottish Edge is a UK funding competition aimed at small businesses, aiming to help accelerate the success of companies who have demonstrated encouraging growth.  They also provide a business…

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  • Oct- 2019 -
    31 October
    CharitiesWilson’s pet food announces new campaign to help feed dogs in rescue centres

    Wilson’s pet food announces new campaign to help feed dogs in rescue centres

    Wilsons Pet Food has announced its new campaign, Wilsons to the Rescues, launching at the National Pet Show in early November. Having produced pet food for over 150 years, this Scottish-based company produces cold pressed and raw frozen dog food, Now, their new campaign aims to help feed dogs in…

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  • 29 October
    RetailersWilson’s Pet Food launches new raw frozen dog food

    Wilson’s Pet Food launches new raw frozen dog food

    Wilsons Pet Food has launched its new range of raw frozen dog food. Wilsons Raw Frozen range is available in many choices including, beef hotpot, salmon medley, pork casserole, lamb tagine, chicken and vegetables and turkey dinner.  Each recipe contains a “balanced and nutritious” range of human-grade meat or fish…

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