Whiskas
This coverage explores Whiskas’ role in the UK petcare market, focusing on its cat food ranges, brand strategies, and partnerships with retailers, wholesalers, and distributors. Pet Gazette reports on product launches, marketing campaigns, and consumer trends shaping the cat care segment. Coverage provides pet trade professionals with insights into stocking strategies, promotional opportunities, and supply chain considerations linked to Whiskas’ presence in the market.
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Sep- 2021 -6 SeptemberIndustry News
Mars Petcare to remove plastic from multipacks
Mars Petcare has announced it will replace shrink film with cardboard across all mixed multipack cans of Pedigree, Whiskas, Chappie and Kitekat pet food in the UK. The new packaging will be widely available in stores from 11 September 2021. The move has been made with the aim to see…
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Feb- 2021 -3 FebruaryManufacturers
Mars Petcare launches ‘Dream Sixteen’ range to support convenience stores
Mars Petcare has announced the launch of Dream Sixteen, a “reinvigorated range of must-stocks” that is set to help convenience retailers capitalise on the recent growth in petcare, as well as the increased footfall the convenience sector has seen during the pandemic. The range will include three new price-marked packs…
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May- 2020 -29 MayIndustry News
Mars Petcare launches platform for pet owners
Mars Petcare announced that it has collaborated with the Waltham Petcare Science Institute to create a free digital education tool for pet health. The Pet Health Pal tool is powered by the chatbot functionality within Facebook Messenger and WhatsApp, and is supported by Pedigree and Whiskas. The platform works to…
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Nov- 2019 -14 NovemberFeatures
The ins and outs of pet care marketing
Today, you could be forgiven for thinking that family affections towards pets are often equal to or greater than that of a cherished child. From birth into their forever home to those final, heart-wrenching days, a pet is part of the fabric of its owner’s daily life. No holiday, festival…
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Jan- 2019 -4 JanuaryManufacturers
Whiskas Pouch undergoes ‘huge’ renovation
Mars Petcare has announced that Whiskas Pouch is launching a “powerful renovation” to its product, design and claim upgrades – all supported with in-store activation. The renovation will deliver a new and improved recipe with improved aesthetics and reformulated gravy and jelly. Over 30 percent of ‘Cat Wet’ shoppers in…
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Nov- 2018 -30 NovemberManufacturers
Mars Petcare UK partners with TerraCycle for recycling scheme
Mars Petcare UK and recycling firm TerraCycle have launched a nationwide pet food packaging recycling programme, led by brands Whiskas and James Wellbeloved. The Pet Food Recycling Programme – which claims to be the first of its kind in both the UK and Europe – will offer pet owners a…
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Jun- 2018 -29 JuneBusiness
European pet food market value to rise to £21.4bn
New market research has shown that the value of the European pet food market will grow to £21.4bn by 2021. The growth is said to be due to owners who are willing to spend more on premium pet food in order to improve the health of their pet. According to…
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Feb- 2018 -26 FebruaryCharities
Pet company donates run to Yorkshire cat charity
Yorkshire Cat Rescue has received a much-needed place to play and exercise thanks for pet company Mars Petcare. The run is made of a combination of tunnels, rope walks and planks which give cats different levels to explore. This is in line with the advice of the cat experts from…
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Jan- 2018 -24 JanuaryIndustry News
Mars Petcare UK appoints new sales director
Mars Petcare UK has appointed Helen Warren-Piper to the role of sales director at Mars Pet Nutrition UK. She will also join the Mars Petcare UK leadership team. Deri Watkins, managing director of Mars Petcare UK said: “Helen brings a wealth of experience to the Petcare business and joins us…
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Jun- 2017 -21 JuneCurrent Affairs
Pet companies added to Amazon ‘Dash Button’ list
Amazon has announced today, an expansion of its Dash Button programme in the UK. The expanded selection of Dash Buttons includes top-name brands across dozens of retail categories, including Duracell, Glade, Heineken, IAMS, Joseph Joseph, Kiwi, L’Or, Mentos, Mr. Muscle, Perfect Fit, Regina, Scott, Tassimo, Wellman, Wellwoman, and more. Dash…
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