Tails.com

The rise in demand for customised pet food in the UK

As people adjust their own diets to influence their health, pet owners want to do the same for their pets. A 2022 FMCG Guruz report stated that 40% of pet owners worldwide turn to pet products to support their pets’ wellness. Another report by FMCG Guruz found that 63% of…

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UK Pet Food appoints two new chairs to lead sustainability work

UK Pet Food has appointed Priya Hamilton, corporate affairs manager at Purina, and Caroline Curtis, operations director at Tails.com, as its new chairs to lead its sustainability committee. Both Hamilton and Curtis have been active members of the committee since its formation in 2020. The committee’s mission is to support…

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Tails.com launches new Supplements range

Tails.com, the nutritionally-tailored pet food service, has launched a new Supplements range, offering customers the option to add enhanced levels of active ingredients to their dog’s diet. The new range comprises three soft daily chews; Skin and Coat Support with Omega 3 + 6, Joint Support with green-lipped mussel and…

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Tails.com secures B-Corp certification

Tails.com, the tailored dog food service in the UK and Netherlands, has announced that it has become a certified B Corporation following an assessment by B Lab. B Lab is a non-profit network transforming the global economy to benefit all people, communities, and the planet. Certified B Corporations are independently…

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Tails.com launches its first in-store dog nutrition range

Tails.com, the pet nutrition service, has launched its first in-store range, Nourish and Protect.  The new offering is available in 108 of Sainsbury’s flagship supermarkets as part of its Future Brands programme. Tailored by age, breed size and health need, tails said it has been designed by veterinary and nutrition…

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Lifespan of overweight dogs cut short by up to a year, data finds

Some overweight dogs’ lives could be cut short by up to a year, according to tails.com research. It revealed owners “admit” that their dogs may be wise to their weaknesses around treats and human snacks, with 46% of owners admitting to giving in to their dog simply for ‘looking cute’,…

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Tails.com to share dog health insights through Data Labs

Pet food service tails.com has said it aims to use its “unique” data and insights to improve the lives of dogs and their owners with the launch of Data Labs.  The group has gathered information on the health, wellbeing and life expectancy of hundreds of thousands of dogs since 2014. …

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Tails.com unveils premium wet food range

Tails.com has launched a new premium wet food range that will offer dogs a curated mix of wet food, using new hypoallergenic and puppy-friendly recipes. The range initially features four recipes, all “packed full” of nutritional benefits, and offering an allergy-friendly alternative to the brand’s existing classic wet food range.…

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Tail wagging the dog? Time for a wider perspective on data

In my earlier article, I looked at how the retail and service sectors are restructuring to meet the changing needs of younger consumers – and pet care is not exempt. Digital native businesses, such as Tails.com and others have been capitalising on Millennials’ digital-first shopping habits for some time. The…

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Tails.com expands ‘carefully selected’ treat range

Tails.com has announced that it is expanding its range of treats, with the latest additions to include Superfood Bites, new Cold-Pressed Duck Rewards and the popular Whimzees Alligator and Rice Bone occupiers. Superfood Bites are “indulgent, meaty treats” made with nutrient-dense superfood ingredients like beetroot, nettle and cranberry. They are…

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