Sniffers
This coverage highlights Sniffers, the UK pet trade company specialising in natural dog treats and pet products. Pet Gazette reports on Sniffers’ product portfolio, brand partnerships, and distribution strategies that support independent retailers, national chains, and wholesalers. Our editorial explores how Sniffers is responding to growing consumer demand for natural, healthy treats, as well as its role in strengthening supply networks across the sector. For pet trade professionals, this section provides insights into how Sniffers drives growth in the treats category and creates commercial opportunities across retail and distribution.
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Feb- 2024 -29 FebruaryRetailers
Sniffers Pet Care secures £850k funding from Traditum
Pet treat supplier Sniffers Pet Care has secured £850k in follow-on funding from Traditum Private Equity, following an initial investment of £1.75m by the West Yorkshire based private equity house in September 2022. Sniffers, which is based near Halifax, supplies natural pet treats for customers including Pets at Home and…
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Jun- 2023 -14 JuneManufacturers
Sniffers Pet Care appoints new CFO
Sniffers Pet Care has announced the appointment of Peter Harrison as its new chief financial officer. Harrison brings with him over 15 years of FMCG and manufacturing industry experience, having held senior positions with Morrisons, Asda and Victoria Plum. He joins the company from Aviva Bus where he was head…
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14 JuneRetailers
Sniffers partners with LBU to develop new own-brand products
Halifax pet treats company Sniffers Pet Care has partnered with marketing experts at Leeds Beckett University to develop its new ‘Naw’ own-brand products and enter new markets. A team of Leeds Business School academics will work with Sniffers Pet Care on the two-year Knowledge Transfer Partnership (KTP), which is part-funded…
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Sep- 2022 -27 SeptemberManufacturers
Sniffers Pet Care secures £1.75m funding amid growth plans
Halifax-based Sniffers Pet Care has secured a £1.75m investment from Yorkshire-based Private Equity House, Traditum. The funding will allow Sniffers to build on its relationships, support the rollout of new brands and product ranges, and will enable the company to invest in new manufacturing and distribution roles at its Halifax…
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Aug- 2021 -26 AugustAppointment
Sniffers appoints new business support manager
Sniffers Pet Care has hired Emma Le Gros Clark as its new business support manager following an “impressive” growth trajectory for the group. Le Gros Clark joins the pet treat business’s team from Lloyds Banking Group, where she previously worked alongside Sniffers director Simon Brown. She has left a 22-year…
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Jun- 2021 -15 JuneManufacturers
Sniffers moves into new premises amid surge in demand
Sniffers Pet Care has announced it is moving into larger premises and expanding its workforce amid a surge in demand for its pet products. The group will move to a new 22,500 sq ft premises at the Lowfields Business Park, Elland, this month, while director Simon Brown said three roles…
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Jan- 2021 -4 JanuaryIndustry News
Sniffers Pet Care invest £20k to improve its digital offering
Sniffers Pet Care has announced that it has invested £20,000 in its digital offering as part of a “pledge to support the independent pet trade”. The brand which distributes a wide range of products to around 700 pet care stores across the UK, including Pets At Home said that since…
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