This coverage highlights Sniffers, the UK pet trade company specialising in natural dog treats and pet products. Pet Gazette reports on Sniffers’ product portfolio, brand partnerships, and distribution strategies that support independent retailers, national chains, and wholesalers. Our editorial explores how Sniffers is responding to growing consumer demand for natural, healthy treats, as well as its role in strengthening supply networks across the sector. For pet trade professionals, this section provides insights into how Sniffers drives growth in the treats category and creates commercial opportunities across retail and distribution.