Purina

This coverage focuses on Purina, a global pet food brand with a strong presence in the UK market, and its role in the pet retail and supply chain sectors. Pet Gazette reports on Purina’s product launches, nutritional research, sustainability initiatives, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, category growth opportunities, and contributions to pet health and nutrition.

Jun- 2024 -

24 June

Retailers

Purina tops online visibility table, Salience finds

Purina has achieved the largest increase in online visibility, boasting a 50% increase within the UK pet supplies market with a total score of 575,148 over the past year, according to a new report by Salience Search Marketing. Salience Search Marketing’s annual online pet supplies sector report uncovers the industry’s…
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Apr- 2024 -

9 April

Technology

PetInstincts joins Purina accelerator programme

PetInstincts has been unveiled as one of eight participants in the Unleashed by Purina accelerator programme. The programme, now in its fifth year, supports and propels new generations of disruptive pet-tech and pet-care start-ups. Purina provides each start-up on the Unleashed programme with a personalised scaling package that includes business…
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Nov- 2023 -

30 November

Pet Owners

Pet Food Partnership provides over a million meals to UK pets

The Pet Food Partnership, comprising Battersea, Cats Protection, Dogs Trust, RSPCA and FareShare, and supported by Petplan, has recently passed the significant milestone of one million meals provided to dogs and cats in England, Scotland and Wales. To date the programme has provided the equivalent of 1,043,095 meals, approximately 154…
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Oct- 2023 -

31 October

Retailers

Purina launches Pro Plan Supplements in the UK

Purina has launched over-the-counter Pro Plan Supplements in the UK after years of research into pet nutrition and understanding pets’ needs. The complementary pet food products have been scientifically designed by Purina, to help support specific needs in pet mobility (dog), natural defences (cat and dog), vitality (cat and dog),…
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20 October

Retailers

Purina Europe to launch its first carbon reduced pet food range

Purina Europe is set to launch its first carbon reduced pet food range, Purina One DualNature. The carbon reduction work is a step towards Nestlé’s wider ambition of reducing its carbon emissions by 50% by 2030. So far, the range has successfully reduced its carbon footprint by 15.7% compared to…
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Sep- 2023 -

8 September

Charities

Scottish SPCA teams up with Tesco to run a series of Pet Aid roadshows

Scottish SPCA has expanded its services in the community by partnering with Tesco to run a series of Pet Aid roadshows, the first of their kind, across Scotland. Taking place at eight Tesco stores throughout September and October, Scottish SPCA will host events at stores in Edinburgh, Glasgow, Thurso, Ayr,…
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Jun- 2023 -

22 June

Charities

Purina partners with celebrity doctor for pet charity

Purina has announced a partnership with Dr Alex George to support charity partner Canine Partners. Canine Partners trains and then matches assistance dogs with people with disabilities. As part of the campaign, Dr George is asking dog owners across the UK to share a selfie with their dog on their…
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May- 2023 -

9 May

Charities

Dogs Trust and Purina to support animal charities

Dogs Trust and Purina PetCare Europe have launched initiatives to support European animal charities. The two companies will have three initiatives to improve welfare for pets and rehome them effectively. The first one is the 23rd edition of the International Companion Animal Welfare Conference (ICAWC) being held in Cyprus from…
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Mar- 2023 -

20 March

Business

Purina Europe backs seven pet care start ups in 2023

Purina, has announced that seven start-ups will participate in the fourth round of its acclaimed accelerator programme, Unleashed. The programme is designed to support and propel the next generation of pet-tech and pet-care start-ups. This year’s Unleashed is showcasing best-in-class innovative services and products from across the industry and all…
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Feb- 2023 -

10 February

Charities

Purina donates one million pet food pouches to Community Shop

Pet food company Purina has donated one million pet food pouches to the Community Shop to help people in need. The company has donated pouches from its Felix and Gourmet ranges that will help to feed much-loved pets in families who are on the cusp of food poverty, while making…
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