Private Label

Kormotech appoints new head of Western European sales

Ukrainian pet food company Kormotech has appointed Ulyana Fitsa to lead its brands sales in Western Europe while maintaining her position as global chief supply chain officer. The Western European sales direction was previously led by Nazar Shchyrba, who will now focus on Kormotech’s sales in Latin America, the Baltics,…

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Zooplus launches new cat litter range with Febreze

European e-commerce pet supplies platform Zooplus and Febreze, a brand of household odor eliminators have teamed up for the launch of an exclusive range of cat litter and cat litter refresher powder under Zooplus’ Tigerino brand. The range addresses the common challenges of odour control and hygiene that cat owners…

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Pets Choice expands pet trade team

Pets Choice has expanded its pet trade team with three new recruits including a head of pet and e-commerce sales. Ken Davies has joined as head of pet and e-commerce sales having previously worked as the director of area sales at LeisureGrow PetFace. He has joined as part of the…

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New Northampton Jollyes store to open with Community Pet Clinic

Jollyes has announced that it is set to open a brand new store at Unit 4, St James Retail Park in Northampton on Friday 26 April. The company will take up residence in the old Furniture Warehouse unit next to The Range on Towcester Road and will offer a Community…

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Wind Point Partners acquires Assisi Pet Care

Wind Point Partners, a Chicago-based private equity firm, has acquired Assisi Pet Care Group Limited, a producer of premium and natural dog and cat food and treats producer. Headquartered in Melton Mowbray, United Kingdom, the company’s products are sold in the UK and throughout Europe, with two natural treat production…

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Private labels increase European market share to 34%

Private pet food labels now have a market share of 34% in the six biggest markets in Europe, according to data from Circana. Data collected from France, Italy, Germany, Spain, UK, and Netherlands showed value sales of pet food have grown across Europe by 5.4% over the last four years…

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Pooch and Mutt completes sale to Vafo Group

UK pet food company Pooch and Mutt has been acquired by the Vafo Group in a multi-million-pound deal. Vafo is Pooch and Mutt’s long-term production partner. It is a €400m+ (£341.7m) company, with eight factories in The Czech Republic, Finland, Estonia and beyond. It is also the owner of multiple…

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All About Pet Health to expand own label business

Kent-based All About Pet Health has set out plans to further conquer the UK private label health supplement and pet aids market in the UK by introducing new products to own label customers. All About Pet Health was founded by Daniel McKenzie. His career started in the pet industry when…

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Pets Choice signs five-year lease agreement with ABP

Pets Choice has signed a five year lease and shipping agreement with ABP at the port of Cardiff, securing 18 permanent jobs. Pets Choice have been managing the cat litter manufacturing facility since the acquisition of “longstanding” pet healthcare brand, Bob Martin UK in 2019 and the brand is growing…

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Grove Pet Foods acquired by Cranswick

Grove Pet Foods has announced it has been acquired by UK food producer, Cranswick. The pet business is a producer of dry dog food for several leading brands under private label relationships alongside its own brands including Vitalin (natural) and Alpha Feeds (working dog). It operates “predominantly” from a purpose-built…

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