Pooch and Mutt

This coverage examines Pooch and Mutt’s position in the UK petcare market, from its functional food and supplement ranges to its partnerships with retailers, distributors, and wholesalers. Pet Gazette reports on company news, product launches, brand collaborations, and marketing strategies, alongside insights into consumer demand for health-focused pet nutrition. Coverage is tailored to pet trade professionals seeking market intelligence on stocking, distribution, and promotional opportunities related to Pooch and Mutt’s product portfolio.

Nov- 2025 -

10 November

Manufacturers

Pooch and Mutt opens new laboratory at AberInnovation

Pet food and health brand Pooch and Mutt has expanded its scientific operations with a new laboratory at AberInnovation, the innovation campus linked to Aberystwyth University and its veterinary school. The move brings the company’s BIOME9 laboratory work in-house, following Pooch and Mutt’s acquisition of the microbiome research firm earlier…
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Sep- 2025 -

30 September

Manufacturers

Pooch and Mutt launches festive dog food range for Christmas 2025

Pet food company Pooch and Mutt has unveiled its Christmas 2025 range, offering a seasonal selection of meals, treats and gift products for dogs. The line-up includes dishes such as a Three Bird Feast wet food made with turkey, chicken and duck, and Pigs in Blankets meaty treats. Other products…
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Aug- 2025 -

11 August

Science

Pooch and Mutt launches at-home gut health test for dogs

Pet health brand Pooch and Mutt has launched an at-home gut health testing service and tailored supplement plans for dogs. The company said the test, developed by canine microbiome analysis specialist BIOME9, uses research and artificial intelligence to examine dogs’ gut microbiomes and identify imbalances. It is available online for…
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5 August

Manufacturers

Pooch and Mutt launches new functional range Bone Broths

Pet nutrition brand Pooch and Mutt has launched a new range of functional bone broths aimed at health-conscious dog owners. The two-strong line, Health and Digestion Bone Broth and Calm and Relaxed Bone Broth, is formulated to support hydration, digestion, mobility, and emotional wellbeing. Both products contain 97% meat broth…
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Jul- 2025 -

11 July

Retailers

Pooch and Mutt launches vet-approved natural dental powder

Functional pet health brand Pooch and Mutt has expanded its wellness range with the launch of a natural dental powder, aimed at addressing oral health issues among the UK’s 13 million dogs. The product, made from 100% natural sea kelp, is designed to reduce plaque, tartar and bad breath –…
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Feb- 2025 -

4 February

Retailers

Pooch and Mutt expands portfolio with Biome9 acquisition

UK pet food company Pooch and Mutt has announced its acquisition of Biome9, a company renowned for its personalised gut health testing and science-backed supplement plans for dogs. Vafo’s acquisition of Pooch and Mutt in 2020 has enabled the brand to expand its presence in the UK. With Vafo’s support…
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Jun- 2024 -

24 June

Retailers

Purina tops online visibility table, Salience finds

Purina has achieved the largest increase in online visibility, boasting a 50% increase within the UK pet supplies market with a total score of 575,148 over the past year, according to a new report by Salience Search Marketing. Salience Search Marketing’s annual online pet supplies sector report uncovers the industry’s…
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Feb- 2024 -

5 February

Charities

Pooch and Mutt partners with Woodgreen to rehome dogs

Pooch and Mutt has announced its partnership with Woodgreen Pets Charity to rehome dogs this Valentine’s Day. Woodgreen recognises that people form connections with dogs through their rehoming profiles. As a result, Pooch and Mutt has set up a photoshoot, aiming to fast-track adoptions for the charity’s deserving dogs. Alongside…
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Jul- 2023 -

12 July

Retailers

Pooch and Mutt completes sale to Vafo Group

UK pet food company Pooch and Mutt has been acquired by the Vafo Group in a multi-million-pound deal. Vafo is Pooch and Mutt’s long-term production partner. It is a €400m+ (£341.7m) company, with eight factories in The Czech Republic, Finland, Estonia and beyond. It is also the owner of multiple…
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Jul- 2022 -

15 July

Charities

Pooch and Mutt partners with Woodgreen Pets Charity

Pooch and Mutt and Woodgreen Pets Charity have launched a new partnership that will see the dog wellness brand donate enough food each month to feed around 80% of dogs in the charity’s care. In addition, Pooch and Mutt has donated sample pouches and discount vouchers for everyone who rehomes…
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