Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jul- 2017 -17 JulyCurrent Affairs
Lily’s Kitchen teams up with PDSA & KidZania
British pet food producer Lily’s Kitchen has joined forces with the UK veterinary charity PDSA to launch a new activity at KidZania UK in Westfield, London. It aims to help children learn how to keep pets happy and healthy. The new joint-branded Pet Wellbeing Centre at KidZania has been created to educate the next generation…
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13 JulyCurrent Affairs
Pet food supplier, Kennelpak, is acquired by Enact
Kennelpak, a leading supplier of pet food and products with its own retail chain under the Kennelgate brand, has been sold to SME investor Enact, managed by private equity firm Endless LLP. Clearwater International advised the shareholders of Kennelpak on the sale. Established in 1974, Kennelpak retails a selection of pet…
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12 JulyCurrent Affairs
European pet food industry approves new safety and nutrition standards
An improved FEDIAF safety guide and updated FEDIAF dog and cat nutritional guidelines were presented and agreed at the European Pet Food Industry Federation’s annual meeting in Manchester last month, reports the Pet Food Manufacturers’ Association. “We are proud having adopted an improved pet food safety guide as well as…
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5 JulyCurrent Affairs
New 1.5kg format for IAMS cat range
IAMS has launched a new 1.5kg format in its Proactive Health Adult Cat range to support retailers. The new format responds to consumer demand for pet nutrition, by offering trial sized bags. From May 2017, IAMS Cat Adult with Chicken, Cat Adult with Ocean Fish, Cat Adult with Lamb, and…
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4 JulyIndustry News
Lily’s Kitchen’s new Fish Supper is designed for dogs with sensitive stomachs
British pet food, Lily’s Kitchen, has launched its latest recipe for dogs. Fish Supper is a meat-free fish protein meal, created for dogs with sensitive stomachs. Made with freshly prepared herring (35 percent) and salmon (30 percent) which are a valuable source of omega 3 for a shiny coat. The recipe also contains pumpkin…
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4 JulyCurrent Affairs
Pet ownership adds €35.5 to Europe’s economy, finds the FEDIAF
The popularity of cats, dogs, ornamental birds and small mammals remains very high in Europe, reported the Pet Food Manufacturers’ Association (PFMA). The announcement follows the presentation of new facts and figures by the European Pet Food Industry Federation. Around 80 million households in Europe owned at least one pet…
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Jun- 2017 -28 JuneCurrent Affairs
Forthglade releases new range of pet treats
Pet food company, Forthglade, has launched a new range of functional treats. With 100 percent natural ingredients, the grain free hand-baked treats will be available in four varieties: A training treat with cheese A salmon treat to support joints and bones A turkey based treat for fresh breath A calming treat containing chicken.…
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28 JuneAwards
Pet professional named ‘Best Green Champion’
Chris Cole, environmental co-ordinator and quality auditor at Inspired Pet Nutrition (IPN), has been named Best Green Champion by Investors in the Environment (iiE). He collected his award at iiE’s awards ceremony for Yorkshire and the Humber where IPN also collected its Green Level accreditation. Chris helped the business gain…
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28 JuneCurrent Affairs
PFMA publishes Brexit Manifesto
With Brexit bills dominating the government agenda and negotiations underway to seek a new relationship with the EU, the Pet Food Manufacturers’ Association (PFMA) has published its Brexit Manifesto at pfma.org.uk/brexit. The trade body looks forward to working with the new government to achieve a clear and certain path…
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26 JuneCurrent Affairs
Truline named ‘Brand of the Year’
Truline, created by Pero Foods Ltd, has won a Brand of the Year for Best Dry/Kibble Dog Food of 2017 (UK). The award ceremony which was held at the Hofburg Palace in Vienna on the 21 June, saw several companies from around the globe within the pet food industry receiving awards in numerous…
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