Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Oct- 2017 -16 OctoberCurrent Affairs
Natures Menu joins forces with strategic and creative agency, HeyHuman
Natural pet food brand, Natures Menu, has appointed a strategic and creative agency. HeyHuman secured the business following a three-way pitch during the summer and has been tasked with supporting the brand’s positioning and communicating its product innovation to trade and consumer audiences. HeyHuman’s first brief will be to support the…
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12 OctoberCurrent Affairs
PFMA goes behind the scenes of the pet food industry
The Pet Food Manufacturers’ Association (PFMA) is celebrating a successful seminar. ‘Pet Food Exposed; Behind the Scenes of the Pet Food Industry’ was held on 23 September at the 21st Congress of the European Society of Veterinary and Comparative Nutrition (ESVCN), in Cirencester. Over 70 veterinary professionals and animal nutrition experts, attended the…
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12 OctoberFeatures
How is the modern lifestyle affecting the UK’s pet ownership?
For millennials opportunities to purchase a house are minimal. With stagnating wages and housing being not only smaller but harder to find, the pet population, like everything else is taking a knock on effect. The total dog population decreased by two percent since 2012 according to Euromonitor. Larger dog-ownership also…
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10 OctoberCurrent Affairs
New packaging design announced for GOURMET™
GOURMET™ has unveiled its new packaging design to enhance brand premiumisation. Figures reveal an increased focus on premiumisation, with the luxury pet food sector currently growing by 11.4 percent, according to the company. New packaging and media campaign has been introduced to build on this success, while staying ahead of…
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10 OctoberAwards
Cotswold RAW celebrates winning award
Producer of raw food for dogs, Cotswold RAW, has scooped up an award. The company, which topped the Grocer’s New Product (Petcare) category, welcomed the food and drink trade magazine’s support for BARF (Biologically Appropriate Raw Food) pet feeding. Co-founder, Mark Lewis, says: “Don’t get us wrong, raw feeding has been a…
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5 OctoberCurrent Affairs
Pet food company joins Amazon programme
Inspired Pet Nutrition (IPN) is launching two Amazon Dash Buttons for the instant online reordering of its products. The family run business, which owns the Wagg and Harringtons brands, will unveil the buttons on October 4. The Amazon Dash Button is a Wi-Fi connected device that puts the convenience of…
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4 OctoberCurrent Affairs
Pets Choice continues expansion with state-of-the-art new factory
Pet food manufacturer, Pets Choice, has been granted planning permission for a new manufacturing site close to its Head Office facility in Blackburn, Lancashire. Construction of the 65,000sq.ft well equipped factory commenced in September. It will include significant investment in automation and improvements in processes, with the planned site being…
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Sep- 2017 -29 SeptemberCurrent Affairs
Fish4Dogs welcomes Queen’s county representative
Pet food company Fish4Dogs had a very special visitor to its Worcestershire headquarters on 26 September. The Queen’s county representative, Vice Lord-Lieutenant, The Hon Lady Morrison, toured the business and met employees. The visit was in honour of the company’s achievement in winning the Queen’s Award for Enterprise in International…
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27 SeptemberCurrent Affairs
Lily’s Kitchen awarded top ethical rating
The British pet food producer, Lily’s Kitchen, has been named one of UK’s top rated ethical pet food companies for the ninth year running. The rating was awarded by the ethical consumer comparison company The Good Shopping Guide. Lily’s Kitchen has been awarded an index score of 100, which highlights the company’s continued commitment to ethical behaviour, responsible…
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27 SeptemberCurrent Affairs
Natures Menu launches True Instinct brand
Manufacturer of raw food, Natures Menu, has announced the launch of an entirely new brand; True Instinct. This latest addition to the Natures Menu portfolio, which is available to pre-order by specialist retailers, will see the company venture into the dry nutrition category for the first time, following a…
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