Pedigree
This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.
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Jun- 2023 -1 JuneRetailers
Pedigree Wholesale rebrands rawhide lines to Bingham Farms
Pedigree Wholesale has relaunched its portfolio of Natures Deli and PPI rawhide lines into a new brand destination, Bingham Farms. Pedigree Wholesale said that the old rawhide lines are rebranded with a new look, including a new logo and fresh packaging to “ensure the products look strong and consistent in-store”.…
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May- 2023 -30 MayRetailers
Mad Cat cat toys to be stocked at Pedigree Wholesale
Pedigree Wholesale has announced that it is now stocking the Mad Cat toy range. The Mad Cat range includes a number of plush cat toys with a combination of premium catnip and silvervine. The range features a number of character designs including; Cactus Kicker, Sloth and Avocado duo and a…
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26 MayManufacturers
Petello unveils yak cheese peanut butter dog chews
Petello has announced the launch of new yak cheese peanut butter dog chews. The chews are 100% natural, low fat and calcium-rich treats that are made using a special vegetarian recipe containing human-grade ingredients. They are handcrafted from authentic and rare yak milk from the Himalayas as well as air-dried…
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24 MayBusiness
Mars Pet Nutrition announces two appointments
Mars Pet Nutrition has announced the appointments of Helen Warren-Piper as global vice president, strategic initiatives and Melodie Nye as chief growth officer for Europe. Warren-Piper was formerly the company’s chief growth officer for Europe and prior to that was general manager of the UK Pet Nutrition business. She will…
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10 MayManufacturers
Sportspet launches Summer Smoothies
Sportspet has announced the launch of its limited edition Summer Smoothies dog toys. The range comes in vibrant colours, is durable, and is made with natural rubber in a fruity design. Made with durable natural rubber and a thick core, the Summer Smoothies are available in both the “High Bounce”…
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Apr- 2023 -17 AprilRetailers
Hurtta launches new Hurtta Eco range
Hurtta has launched its new Hurtta Eco range, an environmentally friendly take on their classic harnesses, leads and collars. The Treat Pocket Eco, Life Savior Eco and Training Vest Eco are included in the new Hurtta Eco collection for 2023. Hurtta said that these new products incorporate “strength-tested recycled materials…
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11 AprilRetailers
Mars Petcare extends Pedigree Ranchos range
Mars Petcare has expanded its portfolio of treats with the launch of Pedigree Ranchos Lastin’ Layers and Reward Centres this month. The pet food company claims that these treats are designed to be long-lasting to keep dogs entertained and occupied for longer. It also said that the treats provide a…
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6 AprilRetailers
Pedigree Wholesale invests £1.1m in delivery trucks to improve services
Pedigree Wholesale has invested £1.1m in a new fleet of delivery trucks this year in a bid to provide better service to its customers. Depending on availability, it also plans on replacing its entire fleet of vehicles over the next three to four years. The pet wholesaler said that the…
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Mar- 2023 -23 MarchRetailers
Mars Petcare launches Pedigree Multivitamins
Mars Petcare has launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. The vitamin blend, which has been developed with the Waltham Petcare Science Institute team, vets and pet nutritionists, aims to support overall dog health and contains “100% natural…
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20 MarchRetailers
Pedigree Wholesale launches new All for Paws toy range
Pedigree Wholesale has announced the launch of the new All for Paws toys range. The All for Paws portfolio for 2023 includes the interactive treat frenzy roll, enjoy the meal and rolling laser ball cat toy. The range also includes a selection of adorable treat mats, including the sea turtle…
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