Pedigree

This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.

Oct- 2023 -

6 October

Retailers

Natures Deli launches new treat pastes range

Natures Deli has launched its new treat pastes range for dogs. Available in four flavours, each recipe is grain-free, gluten-free, hypoallergenic, and has added vitamins and minerals to support dog health. Each treat can be squeezed onto dry kibble, inside toys, on feeding mats, or on their own to train.…
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5 October

Retailers

Furr Boost unveils plans to expand overseas

Furr Boost has revealed it recently attracted interest from significant stockists in the UK and overseas amid plans to expand its business. At PATS Furr Boost said its products attracted the likes of Aldi UK, Pets Corner and B&Q.It also met up with its wholesale distributor, Pedigree Wholesale and existing…
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Sep- 2023 -

25 September

Retailers

Whitebridge Pet Brands partners with Pedigree Wholesale

Whitebridge Pet Brands has announced a new long-term partnership with Pedigree Wholesale, as its exclusive UK distributor for the Schesir brand. In 2023, Schesir is introducing a new complete and balanced nutritional programme for cats, in line with its natural and physiological needs that uses high-quality, natural, and minimally processed…
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21 September

Manufacturers

Lovely Gift Group partners with Pedigree Wholesale

The Lovely Gift Group has announced its new pet keepsake brand, Oh So Precious, is now available through UK pet trade distributors Pedigree Wholesale. Oh So Precious is a collection of keepsake ideas and gifts for pet owners to celebrate their love for their pets. The initial range chosen by…
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18 September

Retailers

Pedigree Wholesale launches Nobblys by Petello

Pedigree Wholesale has announced the launch of its new dental dog chew brand, Nobblys, by Petello. Every chew is vegetable-based and is made with natural ingredients, they also contain peanut butter, as a source of protein. They also include Pea Starch and Sweet Potato Starch as well as Vitamin E,…
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15 September

Retailers

Pedigree Wholesale launches Cooper and Co’s Adult Turkey recipe

Pedigree Wholesale has launched Cooper and Co’s new dry dog food range extension, the Adult Turkey recipe. A complete pet food for dogs, the Adult range extension is formulated to support everyday health and well-being and includes fresh turkey, with sweet potato and carrots. The range is available in a…
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Aug- 2023 -

7 August

Retailers

Pedigree Wholesale launches new website

Pedigree Wholesale has launched its brand-new customer ordering website with a new style. The company decided to accelerate the launch of its new website following the challenges faced by its previous web hosting provider causing their website to be offline for an extended period. It has introduced an enhanced search…
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Jun- 2023 -

20 June

Retailers

Pedigree Wholesale appoints new head of operations

Pedigree Wholesale has announced the appointment of Rob Palin as its new head of operations. Plain has spent the last 12 years of his career in the logistics industry, working across various sectors such as automotive, retail and leisure, technology, utilities and healthcare. With a background in running operations and…
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12 June

Retailers

Pedigree Wholesale launches new Pawise portfolio

Pedigree Wholesale has launched the new Pawise portfolio, which is a full collection of summer cooling lines. The selection includes pet accessories that make it simple to stay hydrated in hot weather. The new line features Pawise No Spill Water Bowl and two in one drinking bottle which it said…
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7 June

Retailers

Pedigree Wholesale launches Gigwi toy range this summer

Pedigree Wholesale has launched a range of Gigwi toys this summer for outdoor play. The new dog toys are made using strong Thermoplastic Rubber (TPR), which makes it “strong enough to stand up to the toughest chewers”. The range features a variety of balls, tug toys and flyers, to name…
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