Pedigree
This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.
-
Apr- 2024 -15 AprilRetailers
Pedigree Wholesale launches new Walter Harrison’s No Grow range
Pedigree Wholesale has launched the all-new wild bird mixed seed reformulation from Walter Harrison’s. The upgrade is to Walter Harrison’s Ultimate Energy No Mess, which is now Ultimate Energy No Grow. The reformulated seed mix is 100% husk-free, edible, weed-free, filler-free, and is available exclusively to the specialist pet trade.…
Read More » -
Mar- 2024 -27 MarchRetailers
Pedigree Wholesale managing director steps down
Pedigree Wholesale has announced that Gerard O’Mahony has decided to step down as managing director after six years. According to the group, O’Mahony has helped it achieve “unprecedented success, propelling its wholesale business to new heights, fostering an energetic and collaborative culture, and championing our mission to be the standout…
Read More » -
14 MarchRetailers
Mars Pet Nutrition appoints new global chief growth officer
Mars Incorporated has announced that Natalia Ball has been appointed as global chief growth officer of Pet Nutrition effective 1 April. Ball will lead the growth agenda of beloved global brands including Pedigree, IAMS, Cesar, Whiskas, Sheba, Temptations, Nutro and Greenies. Ball brings over 20 years of experience as a…
Read More » -
Feb- 2024 -1 FebruaryManufacturers
Furr Boost secures Pets at Home as stockist
Furr Boost, the hydration smoothie drink for pets, has announced that its products are now available in Pets at Home both in store and online. Furr Boost has grown rapidly over the best two years and as well as the deal with Pets at Home, it has also secured a…
Read More » -
Jan- 2024 -18 JanuaryRetailers
Pedigree Wholesale launches Hyper Pet range
Pedigree Wholesale has announced the launch of the Hyper Pet dog toy range exclusively for the trade. The range features 13 products with RRPs between £3.99 and £24.99 and features a variety of flying, plush and rubber toys to help keep dogs active indoors and outdoors. This includes, the K-9…
Read More » -
Dec- 2023 -5 DecemberRetailers
Pedigree Wholesale to stock new Doodle Deli treat range
Pedigree Wholesale has announced it has agreed a deal to stock the new pre-packed Doodle’s Deli treats range, exclusively available to the pet trade. A selection of the range’s best selling products have now launched in 8 pre-packed, recyclable pouches. The new pre-packed range consists of 8 popular treats featuring…
Read More » -
Nov- 2023 -14 NovemberRetailers
Cooper and Co launches new dog biscuit range
Cooper and Co has announced the launch of a brand new range of dog biscuits. The new biscuit treats have been developed with the same “stringent quality requirements” as the rest of the range. Every pouch of Cooper and Co Biscuits contains no added salt, sugars, artificial sweeteners or preservatives.…
Read More » -
1 NovemberManufacturers
Walker and Drake secures Pedigree Wholesale distribution deal
Walker and Drake has announced that it has secured a nationwide distribution deal with Pedigree Wholesale. The company also recently exhibited at PATS Telford for the first time this year where it launched its new wet food and salmon oil. As a result, it is following up the leads from…
Read More » -
Oct- 2023 -26 OctoberRetailers
Pedigree Wholesale launches Pet Qwerks BarkBone range
Pedigree Wholesale has launched the new look Pet Qwerks Barkbone nylon dog chews, which feature new flavours and packaging. Pet Qwerks nylon chews are designed to satisfy a dog’s natural instinct to chew whilst “appealing to their senses of smell and taste”. The chews are made using a proprietary moulding…
Read More » -
10 OctoberManufacturers
Mars Petcare appoints chief brand and experience officer
Mars Petcare has announced the appointment of Najoh Tita-Reid as its new chief brand and experience officer. The newly created role will see Tita-Reid lead the growth agenda, helping create a “seamless” brand and consumer experience across the Mars Petcare portfolio of brands and services. Tita-Reid has worked in leadership…
Read More »
