Pedigree
This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.
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May- 2025 -23 MayRetailers
Natures Deli expands treat paste range
Pedigree Wholesale has announced a new addition to the Natures Deli Treat Paste range with a new duck flavour. The new paste is grain-free, gluten-free, hypoallergenic and packed with essential vitamins and minerals. Made with just six ingredients or less, Natures Deli treats pastes now come in six flavours, chicken,…
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19 MayRetailers
Pedigree Wholesale unveils price cuts on 500 products
Pedigree Wholesale has announced major price cuts on 500 of its “most popular” products in a bid to help businesses maximise their profits. By closely monitoring market trends and competitor pricing, the group has invested in lowering prices to better support independent pet retailers. According to Pedigree Wholesale, savings on…
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Apr- 2025 -24 AprilRetailers
Pedigree Wholesale pays respects to co-founder Terry Brown
Pedigree Wholesale has announced that one of its co-founders Terry Brown has passed away after a short illness. Brown, alongside his wife Wendy, and co-founders Derek Slater and his wife Carol, founded Pedigree Wholesale in Nottingham in 1972. He remained a central part of the business throughout his life, always…
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22 AprilRetailers
All for Paws expands cooling range
All for Paws has announced that it has expanded its Chill Out cooling range for dogs with a number of new products. New for 2025, it has launched the Kiwi Cooling Mat featuring a cooling gel, the mat can be refrigerated to provide a refreshing spot for dogs to rest…
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14 AprilRetailers
Charlie The Vet secures listing with Pedigree Wholesale
PIF member Charlie The Vet has secured a new wholesale listing with Pedigree Wholesale, increasing access to its first aid products through independent pet retailers across the country, in support of this National Pet First Aid Awareness Month From at-home care to on-the-go essentials, the Charlie The Vet product range…
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3 AprilRetailers
Baboo Gelato launches new Doggy Doggy Yum Yum frozen treats
Dorset-based artisan ice cream maker Baboo Gelato is set to launch a new variety of its Doggy Doggy Yum Yum frozen treat for dogs at the Farm Shop and Deli Show at the NEC Birmingham from 7 to 9 April. The new variety of Doggy Doggy Yum Yum is Apple…
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Mar- 2025 -26 MarchManufacturers
Mars named UK’s most family-friendly workplace
Mars has been recognised as the ‘UK’s Most Family Friendly Company’ in the 2025 Flexa100. Alongside this, Mars also earned recognition as the second most pet-friendly company in the country. The report evaluates companies based on their commitment to flexible working, based on an internal, anonymous survey sent to Mars…
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Feb- 2025 -12 FebruaryBusiness
Accapi Group appoints new managing director
Accapi Group, the European distributor for Ruffwear, has announced the appointment of Nicki Hamilton as managing director. Hamilton previously served as European sales director and deputy leader of PetSafe’s European business; this came after her tenure as sales director at Pedigree Wholesale. In these roles Accapi believed that she demonstrated…
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Sep- 2024 -4 SeptemberManufacturers
Mars Petcare appoints new CFO
Mars Petcare has announced the appointment of Gabriel Millan as its new chief financial officer. Millan will join the business in December and will lead, reporting to Loïc Moutault, president of Mars Petcare. He has over 25 years’ experience in corporate finance, strategy, M&A and IT at Fortune-500/FTSE-100 companies across…
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Apr- 2024 -22 AprilManufacturers
Nobblys unveils extended dental chews range
Nobblys has announced the launch of multiple range extensions to its range of dental dog chews. The new Nobblys Tough Brush, is a brush-shaped chew which has longer nobbles than the original Nobblys. The recipe is the same as the original Nobblys, and comes in three slightly bigger sizes. The…
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