Pedigree

Puppy demand rises 33%, Pets4Homes finds

Average demand per puppy has surged by 33% between 2019 and June 2025 and puppy prices have jumped 14.3% in a year, according to data from Pets4Homes. It comes after the pandemic puppy boom was met with a sharp drop as oversupply, rising living costs and adoption fatigue cooled the…

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Bristol Vet Specialists appoints new cardiology specialist

Bristol Vet Specialists has appointed Kieran Borgeat to its cardiology department as demand for specialist services continues to grow. Borgeat, a Royal College of Veterinary Surgeons (RCVS) recognised specialist in veterinary cardiology, will support the expansion of cardiology services at the 30,000 sq. ft. referral hospital, including a new minimally…

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Mars commits to global seafood traceability standard

Mars has become the first petfood company to commit to the Global Dialogue on Seafood Traceability (GDST) standard, pledging to implement full digital traceability across its seafood supply chains. The company, which owns brands including Pedigree and Ben’s Original, has partnered with GDST-verified provider Wholechain to meet the global benchmark.…

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Dog food prices set to rise 50% by 2035, TopDog finds

Pet owners are set to spend an average of 50% more a month on dog food and treats by 2035, if prices continue to rise at the rate they have for the last 10 years, according to new research from dog accessory brand TopDog.  The analysis found that prices for…

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Hungarian Mudi becomes UK’s newest recognised dog breed

Kennel Club has announced that The Hungarian Mudi will become the UK’s 225th recognised pedigree dog breed next month. The rare herding breed, which dates back to at least the 18th Century in Hungary, will be added to the Kennel Club’s Imported Breed Register from 1 July 2025. A breed…

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Chuckit launches amphibious boomerang toy

Chuckit has announced the launch of its latest product, an amphibious boomerang toy. The new toy features a soft, semi-rigid construction for visibility and performance. It floats high on the water yet is light enough to fly high through the air. The classic Chuckit bright blue and orange design also…

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Natures Deli expands treat paste range

Pedigree Wholesale has announced a new addition to the Natures Deli Treat Paste range with a new duck flavour. The new paste is grain-free, gluten-free, hypoallergenic and packed with essential vitamins and minerals. Made with just six ingredients or less, Natures Deli treats pastes now come in six flavours, chicken,…

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Pedigree Wholesale unveils price cuts on 500 products

Pedigree Wholesale has announced major price cuts on 500 of its “most popular” products in a bid to help businesses maximise their profits.  By closely monitoring market trends and competitor pricing, the group has invested in lowering prices to better support independent pet retailers.  According to Pedigree Wholesale, savings on…

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Pedigree Wholesale pays respects to co-founder Terry Brown

Pedigree Wholesale has announced that one of its co-founders Terry Brown has passed away after a short illness. Brown, alongside his wife Wendy, and co-founders Derek Slater and his wife Carol, founded Pedigree Wholesale in Nottingham in 1972. He remained a central part of the business throughout his life, always…

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All for Paws expands cooling range

All for Paws has announced that it has expanded its Chill Out cooling range for dogs with a number of new products. New for 2025, it has launched the Kiwi Cooling Mat featuring a cooling gel, the mat can be refrigerated to provide a refreshing spot for dogs to rest…

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