Pedigree

This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.

Oct- 2025 -

22 October

Features

Is Pets at Home really a victim of a ‘subdued’ pet market?

“It’s not just one issue behind Pets at Home’s challenges. A squeeze on household budgets, rising costs in real estate and shifts in consumer behaviour have combined with the challenges of delivering a broad ‘pet care platform’ strategy,” says Anna King, a retail consultant, of the troubles facing the UK’s…
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8 October

Retailers

Pedigree Wholesale adds blueberry flavour to Nobblys dog chew range

Pet supplies distributor Pedigree Wholesale has expanded its Nobblys Animal Dental Dog Chew range with a new blueberry-flavoured chew in the shape of a bear. The launch adds to the existing range of animal-shaped chews, which includes the Hippo (pumpkin), Lion (banana) and Unicorn (strawberry) variants. The new Blueberry Bear…
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Sep- 2025 -

11 September

Retailers

Doggy Doggy Yum Yum sees 60% rise in summer sales

Baboo Gelato, the Dorset-based ice cream maker, has reported a 60% increase in sales this summer for its frozen dog treat, Doggy Doggy Yum Yum. The company said the rise was driven by hot weather and new distribution deals. Founded by Sam and Annie Hanbury, Baboo Gelato produces a range…
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Aug- 2025 -

28 August

Retailers

Pedigree Wholesale north sales team manager John Newbury dies

Pedigree Wholesale has announced that John Newbury, its north sales team manager, has passed away on Sunday 17 August 2025, following a short illness. Newbury joined Pedigree in September 2019 as aquatics business unit manager, later becoming north sales team manager. Known for his expertise and dedication, he was a…
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Jul- 2025 -

21 July

Pet Owners

Puppy demand rises 33%, Pets4Homes finds

Average demand per puppy has surged by 33% between 2019 and June 2025 and puppy prices have jumped 14.3% in a year, according to data from Pets4Homes. It comes after the pandemic puppy boom was met with a sharp drop as oversupply, rising living costs and adoption fatigue cooled the…
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Jun- 2025 -

30 June

Veterinary

Bristol Vet Specialists appoints new cardiology specialist

Bristol Vet Specialists has appointed Kieran Borgeat to its cardiology department as demand for specialist services continues to grow. Borgeat, a Royal College of Veterinary Surgeons (RCVS) recognised specialist in veterinary cardiology, will support the expansion of cardiology services at the 30,000 sq. ft. referral hospital, including a new minimally…
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17 June

Retailers

Mars commits to global seafood traceability standard

Mars has become the first petfood company to commit to the Global Dialogue on Seafood Traceability (GDST) standard, pledging to implement full digital traceability across its seafood supply chains. The company, which owns brands including Pedigree and Ben’s Original, has partnered with GDST-verified provider Wholechain to meet the global benchmark.…
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12 June

Retailers

Dog food prices set to rise 50% by 2035, TopDog finds

Pet owners are set to spend an average of 50% more a month on dog food and treats by 2035, if prices continue to rise at the rate they have for the last 10 years, according to new research from dog accessory brand TopDog. The analysis found that prices for…
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12 June

Trade Organisations

Hungarian Mudi becomes UK’s newest recognised dog breed

Kennel Club has announced that The Hungarian Mudi will become the UK’s 225th recognised pedigree dog breed next month. The rare herding breed, which dates back to at least the 18th Century in Hungary, will be added to the Kennel Club’s Imported Breed Register from 1 July 2025. A breed…
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2 June

Manufacturers

Chuckit launches amphibious boomerang toy

Chuckit has announced the launch of its latest product, an amphibious boomerang toy. The new toy features a soft, semi-rigid construction for visibility and performance. It floats high on the water yet is light enough to fly high through the air. The classic Chuckit bright blue and orange design also…
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