PATS
PATS (Pet & Aquatic Trade Show) is the UK’s leading trade exhibition for pet industry professionals, bringing together retailers, distributors, wholesalers, and suppliers from across the sector. Pet Gazette provides in-depth coverage of both the Sandown and Telford shows — including exhibitor highlights, product launches, networking opportunities, and trend insights. We report on how brands position themselves to trade buyers, new-to-market innovations, and strategic announcements made at the event. This tag is essential reading for pet businesses looking to stay connected to the UK’s core B2B pet trade showcase.
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Sep- 2025 -2 SeptemberRetailers
Zooomy to launch at PATS NEC Birmingham
Zooomy, a new veterinary-developed joint supplement for pets, is set to debut at PATS NEC Birmingham later this month. Created by veterinary surgeons Humphrey and Joanna Grimmett, is a liquid formula using long-chain hyaluronic acid, an ingredient associated with healthy joint function in horses, dogs and cats. The husband-and-wife team,…
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2 SeptemberManufacturers
Buffalo Co secures exclusive distribution deal with Decco
Natural dog treat supplier Buffalo Co has agreed an exclusive distribution partnership with Decco, the UK’s largest garden centre wholesaler. The tie-up gives the family-run firm nationwide access to retailers through Decco’s logistics and retail network. Buffalo Co, founded in the UK, supplies a range of single-protein, additive-free dog treats…
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1 SeptemberManufacturers
Ruffingtons celebrates first year of ‘rapid growth’
Dog treat brand Ruffingtons has marked its first anniversary in which it saw it double its initial growth targets and expand to more than 200 stockists across the UK. The company, part of Lincolnshire-based Fold Hill Foods, launched at the Pets and Aquatics Trade Show (PATS) in September 2024 with…
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Jul- 2025 -31 JulyRetailers
LitPet to debut Chinese herbal pet health range at PATS
LitPet will launch its range of Traditional Chinese Medicine (TCM)-inspired pet supplements in the UK this September at PATS, NEC Birmingham. The company, founded in 2023, combines Chinese herbal remedies with modern veterinary science. Its flagship product, Pawsitive Powder, is designed to support stress relief and digestive health in pets.…
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Jun- 2025 -27 JuneAwards
Fold Hill Foods recognised at Pet Product Marketing Awards
Lincolnshire-based Fold Hill Foods has won two accolades at the 2025 Pet Product Marketing Awards, with its new brand Ruffingtons and recently acquired business Brambles both recognised by retailers. Ruffingtons, launched less than a year ago, was named Retailer Recommended Emerging Brand of the Year. Brambles, which joined Fold Hill…
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24 JuneManufacturers
The Buffalo Co expands into Czechia
The Buffalo Co has announced its expansion into Czechia through an exclusive partnership with Canipet. Canipet, a trusted name in the Czech pet care industry, will distribute The Buffalo Co’s rapidly growing product line, ensuring they are widely available in pet specialty stores, online platforms, and veterinary clinics. This collaboration…
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13 JuneSponsored
Everyday Squeezable Goodness Set To Hit The Shelves!
The much anticipated Frozzys Happy Gut Yogurt Squeeze is set to hit the shelves this week! With pre-orders already proving popular, this daily boost for pet health is available in both cat and dog varieties. Winner of the PATS New Product Showcase, this product is packed full of functional benefits…
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5 JuneManufacturers
Mutneys celebrates 30th anniversary
Mutneys Professional Pet Care has celebrated its 30th anniversary having been founded in 1995 by Stephanie Roberts and Jamie Roberts. The company started because Jamie Roberts’ mother, Sue, an experienced dog groomer and educator in 1995, wanted to have higher quality dog grooming products. Jamie and Stephanie then began manufacturing…
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May- 2025 -9 MayRetailers
The Innocent Hound releases seasonal treat range all year round
The Innocent Hound has announced that it will be selling three of its popular seasonal treats all year round. The range of treats includes the Wild Game Sausages, Game Picnic Bars, and Strawberry Crush Hearts. Each of the treats are grain-free, and feature 60% British meat, accompanied with vegetables and…
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Feb- 2025 -12 FebruaryRetailers
DotDotPet to launch Mini Eco Towels
DotDotPet is set to unveil its new Mini Eco Dog Towels, at Crufts next month. Each box contains 10 compact towels, measuring 30cm x 30cm, that can be used for drying wet paws, wiping mucky chops, cleaning sensitive areas, or tackling dribbling dogs. Crafted from the same high-quality, natural, and…
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