This coverage spotlights Mr Bug, a UK pet food brand specialising in insect‑based nutrition. Pet Gazette reports on Mr Bug’s product launches, sustainability focus, and distribution strategies, alongside wider market trends in alternative proteins. Coverage includes news, trade insights, and case studies that highlight how Mr Bug positions itself within the premium and eco‑conscious pet food sector. Analysis explores the opportunities insect protein creates for retailers, wholesalers, and supply chain professionals seeking to meet growing demand for innovative and sustainable nutrition solutions.