MPM
This coverage tracks MPM’s activities as a leading premium pet food manufacturer, known for brands such as Applaws, Encore, and Reveal. Pet Gazette reports on MPM’s product development, sustainability commitments, retail partnerships, international expansion, and investment milestones. Coverage offers insights into category innovation, supply chain strategy, and consumer demand trends, supporting pet trade professionals — including buyers, distributors, and brand managers — looking to understand MPM’s role in shaping the premium and natural pet food market in the UK and beyond.
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Jun- 2025 -17 JuneBusiness
Partners Group to acquire MPM Products
Partners Group has announced that it has agreed to acquire MPM Products, a global pet food business focused on premium cat food, from 3i. Headquartered in the UK, MPM operates market leading premium wet cat food brands, including Applaws, Reveal, and Encore. MPM’s products are characterised by their focus on…
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Oct- 2024 -18 OctoberManufacturers
3i Group appoints Harris Williams to auction MPM
Private equity company 3i Group has appointed Harris Williams to sell MPM, according to reports from Sky News. 3i Group invested roughly £125m in MPM in November 2020 alongside the company’s management team. A sale, which would be likely to take place sometime in 2025, would be likely to rank…
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Mar- 2024 -21 MarchManufacturers
MPM unveils major global rebrand of its Applaws cat food
MPM has unveiled the beginning of an evolution in the branding of its wet and dry cat food Applaws, the first makeover of the brand since its launch in 2006. The rebrand covers the full Applaws offer – wet foods, treats and dry food – and the new branding is…
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Nov- 2020 -25 NovemberIndustry News
MPM Products reports sales boom in Japan
MPM Products has reported a 400% sales growth in Japan this year, following a “hunger for high-quality pet food” in the country. The Manchester business sold £1m worth of products in the country this year, and predicts a 500% increase in sales over the next five years, with sales reaching…
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18 NovemberManufacturers
3i invests £125m in MPM to accelerate expansion
Natural pet food group MPM is set to receive a £125m investment from 3i Group in a bid to accelerate the group’s international expansion. The Manchester-headquartered pet company sells dog and cat food under the Applaws, Encore and Reveal brands. The company differentiates itself through its high quality, human-grade products,…
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13 NovemberManufacturers
MPM sold by ECI Partners
Premium natural pet food company MPM has been sold by ECI Partners, with completion of the sale subject to regulatory clearance. The Manchester-headquartered pet company sells dog and cat food under the Applaws, Encore and Reveal brands. Its products are sold across 50 countries and the business has maintained strong…
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Sep- 2020 -4 SeptemberManufacturers
Applaws Natural Pet Food launches new product
Applaws Natural Pet Food has announced the global product launch of Applaws Taste Toppers, a new range of complementary pet food that is designed to be served on top of dry dog food. Every recipe is 100% natural with no additives, and comes in a variety of different tastes including:…
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Feb- 2019 -15 FebruaryFeatures
Pooch & Mutt/MPMA debate: Can or carton, which is best?
It’s been an ongoing discussion in the packaging sector for some time now, which is the more eco-friendly format for packaging food, cans or cartons? And it seems that question is in the spotlight once more, following claims by pet food manufacturer, Pooch & Mutt, that their new cartons of…
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Jan- 2019 -22 JanuaryManufacturers
Pooch and Mutt accuses MPMA of having a ‘vested interest’ in advertising row
Pet food manufacturer, Pooch and Mutt, has hit out at the MPMA (Metal Packaging Manufacturers Association), which according to the manufacturer, recently attempted to ban its adverts claiming cartons were more environmentally friendly than cans. The MPMA have said that it feels Pooch & Mutt’s claims are not true and…
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18 JanuaryManufacturers
Threat claims made by Pooch & Mutt are ‘not true’, says MPMA
The Metal Packaging Manufacturers Association (MPMA) has refuted claims that it threatened pet food brand Pooch & Mutt to remove an advert urging manufacturers to ditch canned food. William Boyd, director and chief executive of MPMA said the company’s claims were “not true” and instead, it had asked Pooch &…
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