Manufacturers

Applaws Natural Pet Food launches new product

Applaws Natural Pet Food has announced the global product launch of Applaws Taste Toppers, a new range of complementary pet food that is designed to be served on top of dry dog food.

Every recipe is 100% natural with no additives, and comes in a variety of different tastes including: apple, courgette, pumpkin, white bean, lentils and sweet potato.

The product, which features “carefully designed’ packaging, also comes in a variety of textures including: bone broths, broths, fillets, jellies, stews and gravies, with pricing starting from £1.29. 

Applaws Taste Toppers are available from Pets at Home stores from the 21 September.

Julian Bambridge, CEO of MPM, the parent group of Applawsm said: “Good nutrition starts with great ingredients, and there’s nothing but the very best in new Applaws Taste Toppers.

“This new range will not only help dog owners make mealtimes more interesting for their four-legged friends, but Applaws is truly on a mission to ‘Add More Happy’ – giving dogs the variety they crave and the pet food trade the new product innovation its begging for.” 

He added: “The humanisation of pets has been shaping consumers’ decisions for years. We know how valued pets are in our families today- even considered ‘substitute children’ by many of the 24 million millennial pet owners across the country.

“Dry food can be boring and we would never eat the same meal, day-after-day. So, it’s time to “Add More Happy’, exciting variety and all-natural quality to our dogs’ mealtime with Applaws Taste Toppers.”

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