Mars Petcare

Final call for PIF award entries

The Pet Industry Federation has put out a final call for anyone hoping to enter the 2017 Awards. Entry for the Pet Industry Federation Awards is quick, simple and absolutely free. To be in with a chance of winning you need to outline, in no more than 500 words, why you…

Read More »

Research finds that pets bring communities together

Pets strengthen neighbourhood ties, according to new research. An international study has been conducted by the University of Western Australia in collaboration with the WALTHAM Centre for Pet Nutrition, part of Mars Petcare. It surveyed over 2,500 pet and non-pet owners across the world. It found that pet owners feel more…

Read More »

Mars Petcare launches new treats for cats

Mars Petcare has launched two new product innovations for cats, set to drive growth in the Care and Treats category. New DREAMIES DELI-CATZ™ are bite-size treats with a tender texture, made with 80 percent chicken, beef or turkey. New WHISKAS® Trio Crunchy Treats are three different packs of cat treats. All…

Read More »

Melton Mowbray encourages businesses to be pet friendly

Melton Mowbray has launched the PAW-some scheme – a new initiative to encourage more businesses in Melton Mowbray to become pet friendly. Councillor Mal Sheldon, chair of Melton Borough Council of Melton Borough Council’s Rural, Economic and Environmental Committee explained: “According to the Kennel Club, four out of five companies say that they…

Read More »

Mars Petcare offers brighter futures to UK cats and dogs

Mars Petcare has named the latest recipients of its Feeding Brighter Futures Grants Programme. The programme assists rehoming centres by providing much needed grants. Fourteen UK animal rescue homes across the country – all members of the Association of Dog and Cats Homes (ADCH) – will share £120,000. The grants…

Read More »

Melton Mowbray teams up with Mars to create pet friendly town

Melton Mowbray is bidding to become the UK’s number one pet friendly town. It aims to transform the lives of its residents through a variety of projects that bring pets and people together. Melton Mowbray is planning the activity in response to a newly published report revealing that pets bring…

Read More »

Children love pets more than siblings, says new study

Children get more satisfaction from relationships with their pets than with their brothers or sisters, according to a newly published University of Cambridge study. Children also appear to get on better with their animal companions than with siblings. The research adds to increasing evidence that household pets may have a…

Read More »

Mars Petcare launches new premium ‘superfood’ with £3m campaign

Mars Petcare’s new brand, PERFECT FIT™, launched on January 20. The new cat and dog food will play to rising demand for “super premium, advanced nutrition”. PERFECT FIT™  was developed in collaboration with vets and nutritionists at the WALTHAM® Centre for Pet Nutrition and Banfield® Pet Hospitals. The brand is aims to go “beyond food” by…

Read More »

Whiskas launches new casserole range for cats

Mars Petcare has announced the launch of meaty casseroles by the cat food brand, Whiskas®. The Whiskas® Casserole range is complete and balanced with meaty chunks to provide a new Whiskas® texture sensation. The new range of casseroles is available from January 2017 at an RRP of £4.50. It is…

Read More »

PIF reveals 2016 award winners

Companies throughout the pet industry are celebrating after scooping up awards. The Pet Industry Federation (PIF) named its 2016 winners on November 1, at Wokefield Park Hotel near Reading. Actor and comedian, Chris Barrie, presented the event which was organised by the PIF. Hundreds of pet industry professionals attended. The…

Read More »