Lily’s Kitchen

This coverage explores Lily’s Kitchen’s position in the UK petcare market, focusing on its natural pet food ranges and premium brand strategy. Pet Gazette reports on product launches, marketing campaigns, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Coverage provides pet trade professionals with insights into consumer trends in natural nutrition, stocking and promotional strategies, and supply chain considerations linked to Lily’s Kitchen’s portfolio.

Aug- 2025 -

14 August

Retailers

Lily’s Kitchen updates wet cat food range

Lily’s Kitchen has overhauled its wet cat food range with new recipes, pack sizes and packaging. The changes include four textures – Smooth Paté, Tasty Cuts in Gravy, Shredded in Broth and a new Shredded in Jelly option – aimed at catering for different life stages from kitten to mature…
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Apr- 2025 -

16 April

Retailers

Lily’s Kitchen launches new supplement range

B Corp pet food brand Lily’s Kitchen has launched a new range of supportive supplements for dogs. The latest range is designed to be incorporated into a daily feeding routine. Developed with a vet, the supplements range contains carefully selected ingredients, including concentrated botanicals, to help give dogs support, whether…
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Dec- 2024 -

12 December

Retailers

Waitrose Christmas pet sales up 964% YOY

Waitrose has revealed that sales for Christmas pet lines are up 964% over the last 30 days. The company recently launched a selection of paw-fect treats and toys for pets this Christmas. This includes its first ‘Paw-some Mince Pies’, Christmas flavoured ‘Meaty Strips with Turkey and Sage’ for your food-legged…
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Oct- 2020 -

15 October

Industry News

Lily’s Kitchen launches new Halloween range

Lily’s Kitchen has launched a new Halloween edition flavour to its line of dog foods. The latest flavour “Halloween Beef Ghoooulash” is available on a limited edition basis this October. The brand’s latest wet dog food release is inspired by “autumnal comfort foods”, and its ingredients consist of 60% fresh…
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Jun- 2020 -

17 June

Pet Owners

Lily’s Kitchen launches new subscription service

Natural pet food company, Lily’s Kitchen, has launched its new subscription service on its website. Designed with “convenience and value in mind”, the pet food company said its new service “is an easy way for pet parents to make sure they never run out of their pet’s favourite recipes, during…
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Aug- 2019 -

13 August

Manufacturers

Bestpets announces deal with Lily’s Kitchen

Pet care company Bestpets has announced deal to stock products from pet food manufacturer Lily’s Kitchen. Bestpets will stock a range of products including wet and dry dog and cat food and dog treats. Peter Brame, Director of Trading – pet said “We’re excited to have Lily’s Kitchen on board.…
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Jun- 2019 -

20 June

Charities

Pet industry celebrates Bring Your Dog to Work Day

Bring Your Dog to Work Day has been embraced by the industry, since its launch in 2014 by pet care brand HOWND. Here is how the industry its celebrating this year. Pet food manufacturer Fish4Dogs are among many sponsors for the yearly event, and are already a dog friendly office,…
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Jan- 2019 -

14 January

Business

Lily’s Kitchen reports another year of ‘strong growth’

British producer of pet food, Lily’s Kitchen, has had another strong year of growth fuelled by consumer demand for premium natural food for pets and a 25 percent increase in distribution points. In the year to 31 March 2018 the company, which reached its landmark 10th anniversary in 2018, saw…
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Nov- 2018 -

6 November

Manufacturers

Lily’s Kitchen launches natural dental chew

British pet food manufacturer Lily’s Kitchen has launched its first dental chew, Woofbrush, in a bid to help the dental health of the nation’s dogs. The company has worked with an expert vet dentist to develop the chewy, spongy dental chews, which are made from natural ingredients including fennel, parsley,…
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May- 2018 -

17 May

Charities

Lily’s Kitchen partners with Stonewall for limited edition range

British pet food producer Lily’s Kitchen has announced that it has partnered with international LGBT equality charity Stonewall for its limited edition ‘Full of Love and Pride’ recipes for dogs and cats. Lily’s Kitchen will donate 75p from every Full of Love and Pride dog tin and 30p from every…
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