Laughing Dog

This coverage examines Laughing Dog’s role in the UK petcare market, focusing on its baked pet food ranges and commitment to natural ingredients. Pet Gazette reports on product launches, business growth, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Coverage provides pet trade professionals with insights into consumer trends, stocking strategies, and promotional opportunities linked to Laughing Dog’s portfolio, as well as supply chain considerations for the premium pet food segment.

Mar- 2025 -

17 March

Retailers

Fold Hill Foods acquires Brambles Pet and Wildlife

Fold Hill Foods Ltd, a UK-based pet food manufacturer, has acquired Brambles Pet and Wildlife Ltd from founders David and Gail Tracey for an undisclosed sum. The transaction was completed on 14 March 2025, marking a significant milestone in Fold Hill’s growth strategy. Brambles, known for its wildlife products, will…
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Oct- 2021 -

19 October

Retailers

Laughing Dog launches Christmas range

Laughing Dog has announced the launch of its new Christmas range which features mini puddings and pink macaron gifts for dogs. The collection also comprises festive wreaths and hand-decorated ‘Merry Christmas’ baked biscuit bones. The macarons are strawberry and peanut butter flavour baked biscuits with a retail price of £4.00…
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Jul- 2021 -

26 July

Manufacturers

Laughing Dog launches ‘human inspired’ Christmas treats

Laughing Dog has unveiled a new range of “human inspired” Christmas treats and toys, including Christmas puddings and pink macarons as well as festive wreaths and hand-decorated ‘Merry Christmas’ baked biscuit bones. The premium treats were inspired by human food trends, and are made with “naturally wholesome and limited ingredients”.…
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Jun- 2021 -

4 June

Manufacturers

Laughing Dog donates £6,000 of dog food to UK charities

Laughing Dog has donated over £6,000 of dog food and treats to rescue homes and charities across Britain so far this year. The company, which is manufactured by Fold Hill Foods, said it has plans to continue to support further charitable causes throughout the year. In addition to donating food…
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Feb- 2021 -

2 February

Business

Laughing Dog wins Feefo Platinum Award third year running

Laughing Dog has announced it has won the Feefo Platinum Trusted Service award for the third year in a row. The pet food brand won the accolade for “excellent customer service” thanks to positive consumer reviews left on Feefo, the global online reviews platform. Trusted Service is awarded only to…
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Jan- 2021 -

29 January

Retailers

Laughing Dog launches immunity boosting and dental care treats

Laughing Dog has announced the launch of two new immunity boosting and dental care treats which will be available 1 February 2021. The Chewy Boosts treats are made with “naturally soothing” ingredients for maintaining healthy joints which include ginger and seaweed as well as being wheat free. The Teeth and…
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Jun- 2020 -

4 June

Charities

Laughing Dog raises money for charity

Pet food manufacturer Laughing Dog has announced that its staff have pledged to embark on a “virtual” cross-country walk in order to raise funds for the Guide Dogs charity. According to the Boston Standard, participants will cover the equivalent journey between John O’Groats and Land’s End, with the distance covered…
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Nov- 2019 -

8 November

Pet Owners

Laughing Dog launches ‘Naturally 5’ range

Dog food manufacturer, Laughing Dog, has expanded its range with the launch of ‘Laughing Dog Naturally 5’. The new addition to the range includes five new ingredients added to the three traditional flavours of chicken, lamb and beef. The range is “only made with naturally sourced ingredients” including their farm-grown…
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Oct- 2019 -

17 October

Charities

Laughing Dog partners with toy company KONG

Pet food manufacturer, Laughing Dog has announced a partnership with toy company Kong. Kong toys has been offering toys that offer the “mental and physical stimulation” dogs need for over 40 years. The two pet manufacturers have created a 2020 calendar, entitled “It’s a Dog’s Life”, and includes pictures from…
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May- 2019 -

31 May

Charities

Laughing Dog raise £2,800 for Guide Dogs

Boston-based dog food company, Laughing Dog, raised over £2,800 for Guide Dogs last weekend by completing the National Three Peak Challenge. Taking on Ben Nevis, Scafell Pike and Snowdon from the 25 -27 May, staff from Laughing Dog walked 23 miles with a total ascent of 10,052 feet. Jon Goodley,…
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