Inspired Pet Nutrition
This coverage focuses on Inspired Pet Nutrition (IPN), a leading UK pet food manufacturer with a portfolio of well-known brands serving the retail and supply chain sectors. Pet Gazette reports on IPN’s product launches, marketing strategies, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into the company’s market performance, brand positioning, and role in shaping trends within the pet food industry.
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Nov- 2022 -30 NovemberManufacturers
Harringtons unveils new recipes and brand design
Pet food brand Harringtons has announced a new recipe for its dog food alongside a new brand design. The company’s dry food will now contain freshly prepared meat ingredients, salmon oil for healthier coats, skin, joints and cardiovascular health. Harringstons also added homemade chicken gravy on the inside and outside…
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Sep- 2022 -7 SeptemberManufacturers
IPN partners with Leeds Beckett amid sustainability initiative
Inspired Pet Nutrition (IPN) has partnered with academic experts at Leeds Beckett University on a new project to audit and reduce the carbon emissions of its full supply chain. The partnership is a two-year Knowledge Transfer Partnership (KTP) programme which will use a Carbon Footprint Evaluation Model to ensure IPN…
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Jul- 2022 -26 JulyManufacturers
Harringtons launches Meaty Treats
Harringtons has expanded its offering with the launch of its latest new high protein product, Meaty Treats. The launch comes off the back of a substantial growth in the dog treat market, which is now worth a reported £394m, an increase of £32m over the last 12 months alone. Available…
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May- 2022 -18 MayIndustry News
Harringtons adds to advanced science range
Yorkshire-based pet brand, Harringtons, has added to its advanced science range with its latest supplement launch. It is estimated that the dog supplements market is worth at least £120m a year and growing at over 50% across retail and online channels. Launching four new products in the form of chews…
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4 MayIndustry News
Wagg launches new treat range
Yorkshire-based pet food brand Wagg, part of Inspired Pet Nutrition (IPN), has announced the launch of its new treat range – snack shots. Snack Shots will be launching in a selection of flavours and are available in Asda stores across the UK. Snack Shots come in a variety of pocket-sized…
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Apr- 2022 -26 AprilIndustry News
Inspired Pet Nutrition to invest over £6m in Kinmel plant
Inspired Pet Nutrition has announced it is investing more than £6m at its plant at Kinmel in North Wales. This investment will triple the site’s wet dog food tray capacity to more than 75m units a year. The investment will follow a two-stage process, with the first stage coming later…
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Dec- 2021 -7 DecemberRetailers
IPN acquires Pet Food UK
Inspired Pet Nutrition (IPN) has announced that it has acquired premium pet food company Pet Food UK (PFUK) from Piper Investment for an undisclosed amount. The acquisition of PFUK is the start of an “ambitious” growth strategy, which will see IPN build scale and internationalise over the coming years. Completion…
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2 DecemberManufacturers
IPN takes action for National Tree Planting Week
Inspired Pet Nutrition, the company behind the Harringtons and Wagg pet food brands, is supporting National Tree Planting Week by planting 100 trees at the Thorp Perrow Arboretum in North Yorkshire. As part of its overall target of planting one million trees, it is also planting a tree for every…
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Nov- 2021 -12 NovemberManufacturers
Inspired Pet Nutrition announces plans to be carbon negative
Inspired Pet Nutrition (IPN) has announced plans to become carbon negative, reportedly becoming the UK’s first major pet food manufacturer to do so. IPN plans to limit its “pawprint” by removing unnecessary plastic and hard to recycle materials, reducing plastic, reusing more and ensuring what’s left is recyclable. The announcement…
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Oct- 2021 -5 OctoberManufacturers
Inspired Pet Nutrition appoints new head of marketing
Pet food manufacturer Inspired Pet Nutrition (IPN) has appointed Will Bushell to the newly created post of head of marketing – Dog. Bushell joins following an 11-year career with L’Oréal where he held a range of senior marketing roles, culminating as UKI marketing director of Kiehl’s in the group’s luxury…
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