Inspired Pet Nutrition
This coverage focuses on Inspired Pet Nutrition (IPN), a leading UK pet food manufacturer with a portfolio of well-known brands serving the retail and supply chain sectors. Pet Gazette reports on IPNโs product launches, marketing strategies, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into the companyโs market performance, brand positioning, and role in shaping trends within the pet food industry.
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Feb- 2024 -29 FebruaryRetailers
Sniffers Pet Care secures ยฃ850k funding from Traditum
Pet treat supplier Sniffers Pet Care has secured ยฃ850k in follow-on funding from Traditum Private Equity, following an initial investment of ยฃ1.75m by the West Yorkshire based private equity house in September 2022. Sniffers, which is based near Halifax, supplies natural pet treats for customers including Pets at Home and…
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Jan- 2024 -12 JanuaryRetailers
IPN becomes ยฃ200m business in centenary year
Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has become a ยฃ200m business in accounts made up to June 2023. Currently celebrating 100 years since its establishment in animal feed in 1923, the family-founded company is now expecting to become a ยฃ500m+ sales business within the next five years. IPN…
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Nov- 2022 -30 NovemberManufacturers
Harringtons unveils new recipes and brand design
Pet food brand Harringtons has announced a new recipe for its dog food alongside a new brand design. The companyโs dry food will now contain freshly prepared meat ingredients, salmon oil for healthier coats, skin, joints and cardiovascular health. Harringstons also added homemade chicken gravy on the inside and outside…
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Sep- 2022 -7 SeptemberManufacturers
IPN partners with โLeeds Beckett amid sustainability initiative
Inspired Pet Nutrition (IPN) has partnered with academic experts at Leeds Beckett University on a new project to audit and reduce the carbon emissions of its full supply chain. The partnership is a two-year Knowledge Transfer Partnership (KTP) programme which will use a Carbon Footprint Evaluation Model to ensure IPN…
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Jul- 2022 -26 JulyManufacturers
Harringtons launches Meaty Treats
Harringtons has expanded its offering with the launch of its latest new high protein product, Meaty Treats. The launch comes off the back of a substantial growth in the dog treat market, which is now worth a reported ยฃ394m, an increase of ยฃ32m over the last 12 months alone. Available…
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May- 2022 -18 MayIndustry News
Harringtons adds to advanced science range
Yorkshire-based pet brand, Harringtons, has added to its advanced science range with its latest supplement launch. It is estimated that the dog supplements market is worth at least ยฃ120m a year and growing at over 50% across retail and online channels. Launching four new products in the form of chews…
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4 MayIndustry News
Wagg launches new treat range
Yorkshire-based pet food brand Wagg, part of Inspired Pet Nutrition (IPN), has announced the launch of its new treat range – snack shots. Snack Shots will be launching in a selection of flavours and are available in Asda stores across the UK. Snack Shots come in a variety of pocket-sized…
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Apr- 2022 -26 AprilIndustry News
Inspired Pet Nutrition to invest over ยฃ6m in Kinmel plant
Inspired Pet Nutrition has announced it is investing more than ยฃ6m at its plant at Kinmel in North Wales. This investment will triple the siteโs wet dog food tray capacity to more than 75m units a year. The investment will follow a two-stage process, with the first stage coming later…
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Dec- 2021 -7 DecemberRetailers
IPN acquires Pet Food UK
Inspired Pet Nutrition (IPN) has announced that it has acquired premium pet food company Pet Food UK (PFUK) from Piper Investment for an undisclosed amount. The acquisition of PFUK is the start of an โambitiousโ growth strategy, which will see IPN build scale and internationalise over the coming years. Completion…
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2 DecemberManufacturers
IPN takes action for National Tree Planting Week
Inspired Pet Nutrition, the company behind the Harringtons and Wagg pet food brands, is supporting National Tree Planting Week by planting 100 trees at the Thorp Perrow Arboretum in North Yorkshire.ย As part of its overall target of planting one million trees, it is also planting a tree for every…
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