Ikea

Ikea launches first-ever pet range

Ikea UK has announced the launch of its first ever pet furniture range, Utsadd. The Utsadd collection has been developed with input from veterinarians and pet product experts. The resulting 29-piece range was developed around the four most common activities that cats and dogs do at home – eating, sleeping,…

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Mars Petcare appoints new chief digital officer

Mars Petcare has appointed Christoph Heyn, current global vice president, digital at Ikea, as its chief digital officer (CDO). Heyn will join the newly created role from 27 November 2023 and will lead the definition and global scaling of signature digital products, and the development of key areas of digital capabilities…

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Mars Petcare shows LGBT+ support with new packaging

Mars Petcare has unveiled a new pack design across its Dreamies  range to celebrate its support for the LGBT Foundation.  As part of its commitment to the LGBT+ community and their mental health, the group has made a donation to the charity to go towards funding its helpline. To mark…

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Barking up the right tree

Prior to COVID-19 completely changing the way we, as consumers behave, the pet industry was leading in terms of innovation, cross-sector development and retail growth.  One of the industry leaders, Pets at Home, reported record sales for year ending 26th March 2020, exceeding the £1bn mark. Pet food brands large…

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FCA asks companies to delay preliminary financial accounts

The Financial Conduct Authority (FCA) has requested companies which were due to issue its preliminary trading updates in the next few days to delay publication, amid the ongoing disruptions caused by the outbreak of the coronavirus. The FCA urged all listed companies to observe a moratorium on the publication of its…

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Colour increases brand recognition by 80%, claims new research

Colour increases brand recognition by 80 percent, according to a new survey. The survey of 2,648 consumers conducted by Reboot, showed that 67 percent could recognise IKEA from a depiction of the iconic colours alone. According to Reboot’s study, when shown a selection of five made-up company logos 78 percent…

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Grazia article sparks criticism from pet lovers

Grazia’s UK magazine has found itself at the centre of controversy after a recent issue discussed breeding pets as a source “extra pocket money”. The article prompted a flurry of criticism on social media from concerned readers. Cats Protection and the RSPCA were among organisations to express their disappointment. Although the…

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