Humanisation Of Pets

Global pet industry to grow to $500bn in revenue by 2030, BI finds

The global pet industry will expand by more than 45% over the next six years, surpassing $500bn (£386.8bn) by 2030, according to a new report from Bloomberg Intelligence (BI). The surge will be driven by increasing pet ownership, particularly in emerging markets like China, robust sales in pet food, strong…

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Kennelpak partners with Primal Pet Group

Kennelpak, the pet specialist wholesaler, brand owner and distributor, has announced an exclusive distributor partnership with leading US-based pet foods and treat manufacturer, Primal Pet Group, to supply two new brands for the UK’s fast-growing natural occupier dog chew category.Bringing together two pioneers and leaders in the thriving yak chew…

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Perwyn launches Kin Vet Community amid acquisition spree

European private equity investor Perwyn has completed the acquisition of certain UK veterinary clinics to launch a new group, Kin Vet Community. Ciara McCormack MVB will be heading the new business as CEO. Kin Vet Community is a community of professionals, committed to caring for pets and communities. Perwyn stated…

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Pet food labelling solutions for safety, sustainability, and functionality

The post-pandemic market has seen the global pet and animal care sectors grow rapidly. In Europe alone, pet food trade body FEDIAF estimates pet food now has an annual turnover of €21.8bn (£18.7m). Brands now have more opportunities than ever to connect with a booming, enthusiastic consumer base, but this…

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Pet gift demand set to surge this Christmas

Demand for pet treats and gifts is set to surge this Christmas as a result of the estimated 3.2 million households who welcomed in a new pet during lockdown, according to retailer Tesco.  The retailer said it is “gearing up” for what it believes will be the “biggest ever” Christmas…

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Vital expands frozen range with Nutriment

Vital Pet Group has announced it is now stocking the popular range of frozen raw pet food from Nutriment.  With a number of strong drivers affecting the market, Vital said the decision was made as the products fit both with the natural category and with trends on humanisation of pets. …

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Sniffe and Likkit launches new pet care line

Sniffe and Likkit has launched a dog grooming range which aims to “capitalise on the on-going humanisation of pets.” The start up has taken inspiration from the fine fragrance and personal care categories which are a “major growth driver” in beauty and men’s grooming, but not yet seen in UK…

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Applaws Natural Pet Food launches new product

Applaws Natural Pet Food has announced the global product launch of Applaws Taste Toppers, a new range of complementary pet food that is designed to be served on top of dry dog food. Every recipe is 100% natural with no additives, and comes in a variety of different tastes including:…

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Over 30% of dog owners believe plant-based diet is better for dogs

Some 34% of dog food buyers believe it is good for pets to regularly have a plant-based meal instead of a meat-based one, according to a recent study by Mintel Pet Food. The study also revealed more than four in 10 (43%) of dog food buyers believe it is “healthier…

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Bestpets announces six new suppliers

Pet care company, Bestpets has expanded its portfolio of pet accessories, RAW and premium food by welcoming six new suppliers.  Best pets has announced pet product companies, Rogz, Rosewood and Verity and Voss to its team, alongside Benyfit and Nutriment and Billy+Margot, to expand its traditional food products. John Henshilwood,…

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