This coverage examines the humanisation of pets trend and its influence on the UK petcare industry, from premium nutrition and luxury accessories to personalised services and wellness products. Pet Gazette reports on market developments, consumer behaviour insights, and brand strategies that respond to owners treating pets as family members. Coverage includes news, business analysis, and case studies to help pet trade professionals — from retailers to manufacturers and distributors — identify opportunities, adapt product ranges, and align marketing with this growing sector trend.