John Henshilwood, general manager of Rogz Europe said: “This comes as great news to us. We have been present in the UK market for many years, and have slowly seen our brand grow in recognition and distribution.”
Peter Brame, director of trading- pet said: “We’re excited to be working with our new suppliers and we look forward to forging an excellent working relationships, that in the end ultimately means more choice and opportunity for sales growth for our retailers.
Brame added: “Premiumisation is key to growth within the pet industry and we’re passionate about helping our customers to grow their business. The trend for the humanisation of pets shows no signs of slowing down.
“As consumers become more aware of nutritional values and provenance of food for themselves, they are thinking about their pets food too. This is where RAW feeding and premium foods come into play.”