Fold Hill Foods
This coverage focuses on Fold Hill Foods, the UK pet food manufacturer producing a range of branded and private-label products for dogs and cats. Pet Gazette reports on the company’s product launches, manufacturing developments, sustainability initiatives, and retail partnerships, as well as its role within the supply chain. Coverage includes news, market insights, and business analysis to help independent retailers, large pet chains, wholesalers, and distributors understand Fold Hill Foods’ operations and its influence on trends in the UK pet food market.
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Sep- 2025 -1 SeptemberManufacturers
Ruffingtons celebrates first year of ‘rapid growth’
Dog treat brand Ruffingtons has marked its first anniversary in which it saw it double its initial growth targets and expand to more than 200 stockists across the UK. The company, part of Lincolnshire-based Fold Hill Foods, launched at the Pets and Aquatics Trade Show (PATS) in September 2024 with…
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Jun- 2025 -27 JuneAwards
Fold Hill Foods recognised at Pet Product Marketing Awards
Lincolnshire-based Fold Hill Foods has won two accolades at the 2025 Pet Product Marketing Awards, with its new brand Ruffingtons and recently acquired business Brambles both recognised by retailers. Ruffingtons, launched less than a year ago, was named Retailer Recommended Emerging Brand of the Year. Brambles, which joined Fold Hill…
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Mar- 2025 -17 MarchRetailers
Fold Hill Foods acquires Brambles Pet and Wildlife
Fold Hill Foods Ltd, a UK-based pet food manufacturer, has acquired Brambles Pet and Wildlife Ltd from founders David and Gail Tracey for an undisclosed sum. The transaction was completed on 14 March 2025, marking a significant milestone in Fold Hill’s growth strategy. Brambles, known for its wildlife products, will…
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Aug- 2021 -27 AugustManufacturers
Fold Hill Foods to resume production on three recalled pet brands
Fold Hill Foods has said it will resume production of three products, which were recalled on a precautionary basis by the group following a rise in cases of feline pancytopenia. Cat food from Applaws, Pets at Home and Sainsbury’s, which the group manufactured, were recalled while the Food Standards Agency…
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9 AugustManufacturers
Pointer launches new suite of POS materials
Pointer Pet Products has launched a brand-new range of Point of Sale (POS)materials for all pet shops stocking its treats and snacks. The range includes window flyer holders, floor stickers, branded barkers and shelf wobblers, and is completely free of charge. Michell Pearson, Business Development at Pointer, said the group…
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3 AugustManufacturers
Pointer Pet Products launches new ‘mini rolls’ range
Pointer Pet Products, a dog biscuits and snacks manufacturer, has announced the launch of a brand-new mini rolls range. The product, entitled ‘Pointer Duck and Orange Flavoured Mini Rolls’ are oven-baked, wheatmeal goods, developed with no added artificial colours or flavours. In addition, the group said the treats can also…
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Jun- 2021 -17 JuneCurrent Affairs
Applaws dry cat food recalled over health fears
Applaws has announced the recall of some of its dry cat food ranges, manufactured by Fold Hill Foods Ltd, over fears it could be related to a spike in cats presenting with the symptoms of pancytopenia. The Royal Veterinary College (RVC) is currently working alongside the manufacturer to understand a…
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4 JuneManufacturers
Laughing Dog donates £6,000 of dog food to UK charities
Laughing Dog has donated over £6,000 of dog food and treats to rescue homes and charities across Britain so far this year. The company, which is manufactured by Fold Hill Foods, said it has plans to continue to support further charitable causes throughout the year. In addition to donating food…
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Apr- 2021 -29 AprilManufacturers
Fold Hill Foods LTD expands Chewdles range
Fold Hill Foods LTD, has added to its Chewdles range, launching new treats which are suitable for use as a training aid. The company has created a new sensitive range for dogs, featuring naturally wheat free varieties. Packs retail at RRP £1 for 125g and include: Chewy Cheesy Bites, Popping…
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Jul- 2019 -22 JulyAwards
Finalists announced for PetQuip Awards
Over 70 of the pet companies have been short-listed for the 2019 PetQuip Awards, which will be given out during a gala dinner at PATS, Telford. For the first time a number of overseas entries were received for the various product categories, reflecting the international scope of the PATS Telford…
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