Manufacturers

Pointer launches new suite of POS materials

The range includes window flyer holders, floor stickers, branded barkers and shelf wobblers, and is completely free of charge

Pointer Pet Products has launched a brand-new range of Point of Sale (POS)materials for all pet shops stocking its treats and snacks. 

The range includes window flyer holders, floor stickers, branded barkers and shelf wobblers, and is completely free of charge. 

Michell Pearson, Business Development at Pointer, said the group has been “working very closely” with pet shops to find out what point of sale materials will “work best in their retail spaces”. 

He said: “With over 70% of purchasing decisions being taken by the customer in the store, it is critical to ensure clear messages are being created for pet parents. 

“We’ve designed a selection of different products from branded barkers to window flyer holders – we have a product which is suitable for every store.” 

Created in South Yorkshire in the 1950s, Pointer Pet Products has been creating dog biscuits and treats for over 50 years. The group is a subsidiary of Fold Hill Foods Ltd. 

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