Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Apr- 2024 -10 AprilRetailers
Marleybones secures lineup of investors
Marleybones, a dog food brand known for its pantry fresh solution, has announced a new £900k seed funding led by JamJar Investments, the venture capital firm set up by the founders of Innocent Drinks, and further supported by Active Partners, the consumer investor behind Soho House, Rapha and KatKin. Marleybones’…
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9 AprilRetailers
Grub Club secures Pets at Home as stockist
London Business School alumnus Alessandro Di Trapani has announced the launch of the Grub Club range of dog foods into British pet supplies retailer, Pets at Home. Select products from Grub Club’s lineup will be available at 466 Pets at Home stores throughout the UK, as well as on the…
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Mar- 2024 -21 MarchRetailers
Percuro Pet Food partners with NFRSA
The insect protein-based pet food company Percuro has collaborated with the National Foundation for Retired Service Animals (NFRSA) to help support the welfare needs of retired service animals through a feeding programme. The charitable organisation will benefit from the donations supplied by the hypoallergenic pet food specialist as part of…
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19 MarchRetailers
Dr Veneta to launch in April
UK-based vet and canine nutritionist Dr Veneta is set to launch her eponymous pet food brand in April with her new range of freeze-dried dog food. The four-strong portfolio of freeze-dried nuggets prioritises the ongoing health of the dog’s microbiome, where 84% of its all-important immune system resides. The new…
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18 MarchManufacturers
Meatly partners with Omni to launch first cultivated meat cat food
Cultivated meat company Meatly has claimed it has created the world’s first cans of cat food that use cultivated chicken as the protein source. The product was created in collaboration with its first brand partner, Omni, a fast-growing novel protein pet food company in the UK, founded by veterinarian Dr…
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15 MarchRetailers
Benyfit Natural celebrates 10th anniversary
Raw dog food company Benyfit Natural has announced the celebration of its 10th anniversary. Since its establishment in 2014, Benyfit Natural has grown from a “modest” startup with the first recipes evolving around founder Ben Van Praagh’s kitchen table to a “prominent” premium player in the raw dog food sector.…
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Feb- 2024 -23 FebruaryCharities
Jollyes BillyChip partnership raises £25,000 in six weeks
Jollyes has announced that its new partnership with BillyChip has already generated over £25,000 in donations for homeless people and their pets. In the first six weeks after launch, Jollyes customers purchased over 12,000 BillyChips. Customers can either purchase a BillyChip and donate it personally to those living on the…
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19 FebruaryManufacturers
Mr Bug extends range with homegrown dog food
Mr Bug has announced the launch of a new homegrown dog food made from 20% Devon mealworm protein. The new product builds on the company’s existing range of mealworm “superfood” seasoning and dog treats. The new food prioritises good gut health as well as helping dogs which have rashes or…
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14 FebruaryFeatures
CARNILOVE True Fresh Cat food made with only fresh meat emerges as standout product
In the highly competitive market of cat food, CARNILOVE True Fresh Cat, distributed by BSB Products Ltd, has emerged as a standout product. CARNILOVE True Fresh Cat is made using only the freshest ingredients in its manufacturing process. Unlike many other brands that rely on processed or frozen ingredients, Carnilove…
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Jan- 2024 -31 JanuaryRegulation
Marleybones secures listing with Whole Foods Market
Pet food subscription startup Marleybones has secured a listing with Whole Foods Market. From 1 February, Marleybones’ pantry, fresh dog food, gourmet treats and health boosting toppers, will be available in Whole Foods Market. The women-founded, dog-centred brand features “fresh”, shelf-stable meals that are steam-cooked to retain all their “natural…
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