Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Jan- 2025 -14 JanuaryManufacturers
TNC expands in UK with Dog’s Butcher acquisition
Stockholm-headquartered natural pet food manufacturer The Nutriment Company (TNC) has announced its first acquisition of 2025,The Dog’s Butcher, a UK provider of premium raw dog food. This acquisition marks a significant milestone as TNC strengthens its position in the UK raw pet food market even further. The Dog’s Butcher is…
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8 JanuaryRetailers
Mersey Raw launches new packaging
Raw pet food business, Mersey Raw that has seen an impressive 300% growth rate in its first two years of business hitting £1m worth of sales, has recently undergone a major re-brand and re-design of its packaging as part of its strategy to focus on the retail side of the…
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Dec- 2024 -12 DecemberRetailers
Waitrose Christmas pet sales up 964% YOY
Waitrose has revealed that sales for Christmas pet lines are up 964% over the last 30 days. The company recently launched a selection of paw-fect treats and toys for pets this Christmas. This includes its first ‘Paw-some Mince Pies’, Christmas flavoured ‘Meaty Strips with Turkey and Sage’ for your food-legged…
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Nov- 2024 -28 NovemberRetailers
Dr Veneta appoints new sales manager
Freeze dried pet food brand Dr Veneta has appointed Jackie Waters as its new sales manager to help fulfil its plans for growth in the new year. Created by veterinary surgeon and nutritionist Dr Veneta Kozhuharova DVM, MRCVS, Cert.CFHVNut. who is director of Associated Veterinary Services based in Rainham in…
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20 NovemberManufacturers
Scrumpf debuts with supplement launch
A new dog nutrition brand Scrumpf has made its debut in the UK by launching a range of herbal supplements. The new range of supplements is available in three varieties; calming, digestion and joint care all retailing for £20. The calming supplement is made of brewer’s yeast, hemp, peppermint, lemon…
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20 NovemberFeatures
Fleischeslust offers a range of high-quality, complete, and complementary dog food recipes!
Introduced to the UK market by BSB Products, the Fleischeslust wet food sausages contain 80% meat and organs. Produced in Northern Germany using premium raw ingredients and no artificial additives, the food is gently steamed in the sausage casing which protects the integrity of the protein and maintains mineral content. …
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6 NovemberFeatures
Carnilove True Fresh: BSB Product’s fastest growing range, suitable for all!
Carnilove True Fresh range, distributed by BSB Products, is one of three Carnilove Dry ranges. The Carnilove True Fresh range is increasingly popular with stockists and it’s not difficult to see why! What is Carnilove? Carnilove has been formulated with respect for the natural origins of dogs and cats. The…
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Oct- 2024 -30 OctoberFeatures
The rise in demand for customised pet food in the UK
As people adjust their own diets to influence their health, pet owners want to do the same for their pets. A 2022 FMCG Guruz report stated that 40% of pet owners worldwide turn to pet products to support their pets’ wellness. Another report by FMCG Guruz found that 63% of…
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23 OctoberRetailers
Pure Pet Food secures £15m investment from Felix Capital
Pure Pet Food, which provides personalised dog food delivered to customers’ doors, has completed a major £15m investment round led by Felix Capital and including Mercia Ventures. The latest investment will support the further expansion of the Yorkshire-based business following a period of rapid growth. Pure Pet Food was founded…
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21 OctoberRetailers
Dr Veneta launches new Stay Well recipe
Kent-based veterinary surgeon and nutritionist Dr Veneta Kozhuharova has launched a new variety to her existing Dr Veneta range. The newest recipe in the line is the Stay Well (Chicken and Rabbit, Apple and Pumpkin) flavour. Other varieties include Stay Mobile (Chicken Swede and Blueberry), Stay Calm (Turkey, Pear and…
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