Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Apr- 2025 -7 AprilManufacturers
Different Dog raises £10m to move facility
Different Dog, a premium fresh dog food subscription service, has announced that it has raised £10m, from new and existing investors. The funding will enable the company to move to a new state-of-the-art facility in Telford, the ‘dog capital of the UK’. The company is also investing in marketing to…
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3 AprilManufacturers
The Dog Nutritionist launches new probiotic supplement
The Dog Nutritionist has announced the launch of a probiotic supplement designed to support optimal digestion and gut health in dogs. It said its latest product has been developed over 18 months of “rigorous testing and research”, to help improve dog gut health. The probiotic is made with selected strains…
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Mar- 2025 -17 MarchRetailers
Fold Hill Foods acquires Brambles Pet and Wildlife
Fold Hill Foods Ltd, a UK-based pet food manufacturer, has acquired Brambles Pet and Wildlife Ltd from founders David and Gail Tracey for an undisclosed sum. The transaction was completed on 14 March 2025, marking a significant milestone in Fold Hill’s growth strategy. Brambles, known for its wildlife products, will…
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Feb- 2025 -27 FebruaryRetailers
Marsapet launches first dog food featuring FeedKind Pet protein
Marsapet and protein producer Calysta have launched MicroBell dog food featuring FeedKind Pet protein, a cultured protein fermented without using any arable land or animal ingredients. Produced under its Marsavet line and targeted at animal health, MicroBell dry kibble is a vegan, grain free, and gluten free pet food with…
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10 FebruaryRetailers
Years.com partners with Urban Logistics to power solar operations
Nottingham-based fresh dog food company Years.com has partnered with solar developer Electron Green and commercial landlord Urban Logistics to harness solar power for its operations. The new rooftop solar installation, which commenced on 5 January 2025, is projected to reduce Years.com’ reliance on the electricity grid by over 26%, delivering…
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Jan- 2025 -30 JanuaryBusiness
Wilsons secures £1m investment
Wilsons Pet Food has secured a £1m investment from The Investment Fund for Scotland (IFS), managed by Maven Capital Partners. The IFS funding will enable Wilsons to accelerate growth by expanding into new product categories, and further enhance production capabilities. In 2024, Wilsons invested in a full rebrand across their…
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27 JanuaryBusiness
Two pet food brands named among top UK startups
Alternative pet food brands Omni Pet and Grub Club have been named on the Startups 100 index. Plant-based dog food producer Omni Pet was ranked 25th on the list while insect-based food Grub Club was ranked 72nd. Omni Pet was co-founded by celebrity vet Dr. Guy Sandelowsky, and prioritises health…
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22 JanuaryCharities
Buddy Bites partners with Edinburgh Dog and Cat Home
Pet food brand Buddy Bites has announced its partnership with The Edinburgh Dog and Cat Home. The first UK partnership for the pet food brand, having just reached the UK shores after four years supporting shelters in Asia, Buddy Bites’ mission is to give back to the dog community and…
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16 JanuaryManufacturers
Beneo launches its low-glycaemic syrup for nutritious pet food
Beneo, manufacturers of functional ingredients, has introduced its low-glycaemic syrup BeneoCarb S for pet food applications, including semi-moist and moist products or snacks. Derived from sugar beet, this syrup offers producers a natural alternative to traditional ingredients such as glucose syrup or caramel. The group said pet owners are increasingly…
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14 JanuaryManufacturers
TNC expands in UK with Dog’s Butcher acquisition
Stockholm-headquartered natural pet food manufacturer The Nutriment Company (TNC) has announced its first acquisition of 2025,The Dog’s Butcher, a UK provider of premium raw dog food. This acquisition marks a significant milestone as TNC strengthens its position in the UK raw pet food market even further. The Dog’s Butcher is…
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