Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Jun- 2025 -10 JuneManufacturers
Kennelpak launches Dylan Dental Treats
Pet products supplier Kennelpak has launched a new range of Dylan Dental Treats, designed to meet demand from cost-conscious dog owners seeking functional health benefits. The dental treats are the latest addition to the Dylan brand, which is already established in the working dog food category. The brand said each…
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6 JuneRetailers
Different Dog partners with Good2Great on leadership scheme
Dog food company Different Dog has partnered with Bridgnorth consultancy Good2Great on a new leadership development programme to support its growth plans. The Shropshire-based business, founded in 2017 by Alex and Charlie Thurstan, produces premium food for dogs. Its meals are developed by nutritionists and hand-cooked using human-grade, British-sourced ingredients…
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May- 2025 -23 MayRetailers
Canagan launches new Canagan Petite kibble
Canagan, the family-run pet food company renowned for its grain-free dog food, has expanded its wet food range with the launch of its new Canagan Petite kibble. The Petite kibble is available in seven recipes of 100g alu trays. Specially formulated for small breed dogs, this kibble is crafted with…
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21 MayRetailers
Albion Pet Foods to expand its retail arm with new rebrand
Midlands-based raw pet food manufacturer Albion Pet Foods has announced plans to expand its retail arm following its acquisition by Gill Bower, business owner and entrepreneur. Since taking over Albion, Bower has moved the manufacturing side of the pet food to a new plant in Warwickshire so that the whole…
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20 MayRetailers
Butternut Box secures £64m in debt financing from Liquidity
Fresh dog food brand Butternut Box has secured a debt financing of £64m from Liquidity, an AI-driven private credit firm. The new funding will enable Butternut Box to solidify its market position in Europe with the development of a second manufacturing facility in Poland. Founded in 2016, Butternut Box is…
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20 MayAppointment
Will Young joins Miraculous Meals as co-founder
Will Young, singer-songwriter and a lifelong champion for rescue dogs, has stepped into a new role as co-founder at Miraculous Meals — the dog food brand which donates 50% of all profits to UK dog rescue centres — to help tackle the UK dog rescue crisis. Young joins Miraculous Meals’…
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15 MayRetailers
Benyfit Natural unveils new branding
Benyfit Natural, manufacturers of the UK’s premium raw dog food, has announced its first major brand refresh since its launch in 2014. Marking 10 years of dedication to natural, nutritious feeding for dogs, the rebrand retains recognisable visual elements whilst focusing on the brand’s core values of “pet vitality”, “product…
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9 MayRetailers
The Innocent Hound releases seasonal treat range all year round
The Innocent Hound has announced that it will be selling three of its popular seasonal treats all year round. The range of treats includes the Wild Game Sausages, Game Picnic Bars, and Strawberry Crush Hearts. Each of the treats are grain-free, and feature 60% British meat, accompanied with vegetables and…
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2 MayRetailers
Lakes Collection partners with LDMRSDA
UK-based dog food brand Lakes Collection has announced a new long-term partnership with Lake District Mountain Rescue Search Dogs Association (LDMRSDA), a volunteer-led charity that deploys specialist dog teams to help search for missing people across the fells. As part of this five-year sponsorship, Lakes Collection will be fuelling the…
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2 MayRetailers
Jollyes supports NFRSA fundraising week across 100-plus stores
Jollyes has announced that it will take part in the first ‘National Service Animal Week’ to help raise money for the National Foundation for Retired Service Animals (NFRSA). Next week (5 May) retired service animals will visit a number of stores between 10am and midday to raise awareness of the…
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