Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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May- 2025 -21 MayRetailers
Albion Pet Foods to expand its retail arm with new rebrand
Midlands-based raw pet food manufacturer Albion Pet Foods has announced plans to expand its retail arm following its acquisition by Gill Bower, business owner and entrepreneur. Since taking over Albion, Bower has moved the manufacturing side of the pet food to a new plant in Warwickshire so that the whole…
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20 MayRetailers
Butternut Box secures £64m in debt financing from Liquidity
Fresh dog food brand Butternut Box has secured a debt financing of £64m from Liquidity, an AI-driven private credit firm. The new funding will enable Butternut Box to solidify its market position in Europe with the development of a second manufacturing facility in Poland. Founded in 2016, Butternut Box is…
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20 MayAppointment
Will Young joins Miraculous Meals as co-founder
Will Young, singer-songwriter and a lifelong champion for rescue dogs, has stepped into a new role as co-founder at Miraculous Meals — the dog food brand which donates 50% of all profits to UK dog rescue centres — to help tackle the UK dog rescue crisis. Young joins Miraculous Meals’…
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15 MayRetailers
Benyfit Natural unveils new branding
Benyfit Natural, manufacturers of the UK’s premium raw dog food, has announced its first major brand refresh since its launch in 2014. Marking 10 years of dedication to natural, nutritious feeding for dogs, the rebrand retains recognisable visual elements whilst focusing on the brand’s core values of “pet vitality”, “product…
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9 MayRetailers
The Innocent Hound releases seasonal treat range all year round
The Innocent Hound has announced that it will be selling three of its popular seasonal treats all year round. The range of treats includes the Wild Game Sausages, Game Picnic Bars, and Strawberry Crush Hearts. Each of the treats are grain-free, and feature 60% British meat, accompanied with vegetables and…
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2 MayRetailers
Lakes Collection partners with LDMRSDA
UK-based dog food brand Lakes Collection has announced a new long-term partnership with Lake District Mountain Rescue Search Dogs Association (LDMRSDA), a volunteer-led charity that deploys specialist dog teams to help search for missing people across the fells. As part of this five-year sponsorship, Lakes Collection will be fuelling the…
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2 MayRetailers
Jollyes supports NFRSA fundraising week across 100-plus stores
Jollyes has announced that it will take part in the first ‘National Service Animal Week’ to help raise money for the National Foundation for Retired Service Animals (NFRSA). Next week (5 May) retired service animals will visit a number of stores between 10am and midday to raise awareness of the…
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Apr- 2025 -24 AprilRetailers
Years.com launches Wagyu Steak Lasagne for dogs
Dog food brand Years.com has unveiled a new addition to its limited edition ‘Chef’s Collection’ – a Wagyu Steak Lasagne. This dish features slow-braised Wagyu beef ragu, layered between hand-crafted yuca pasta sheets and topped with a creamy goat’s cheese béchamel sauce. The meal is grain and legume free, as…
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15 AprilRetailers
Jollyes permanently removes small animals from stores
Jollyes has completed the removal of small animals from all 100-plus stores as it accelerates the roll out of raw frozen food across its stores. The move, which has involved the phased removal of all live rabbits, guinea pigs and birds, has been completed over a 12-month period giving breeders…
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9 AprilFeatures
Lab grown meat vs real meat: The future of pet food
On 7 February 2025 Meatly became the first company in the world to supply cultivated meat for pet food on sale. Produced in collaboration with plant-based dog food brand The Pack, a limited-release of ‘Chick Bites’ is now on sale at Pets at Home Brentford, London. Chick Bites aims to…
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