Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Oct- 2025 -31 OctoberRetailers
Snellman Petfood expands into UK with Benyfit Natural acquisition
Finnish company Snellman Petfood has acquired British premium raw pet food manufacturer Benyfit Natural, for an undisclosed sum, marking its first purchase in the UK and a further step in its international expansion strategy. Founded in 2014, Benyfit Natural produces natural raw dog food from its facility in East Sussex. …
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22 OctoberFeatures
Is Pets at Home really a victim of a ‘subdued’ pet market?
“It’s not just one issue behind Pets at Home’s challenges. A squeeze on household budgets, rising costs in real estate and shifts in consumer behaviour have combined with the challenges of delivering a broad ‘pet care platform’ strategy,” says Anna King, a retail consultant, of the troubles facing the UK’s…
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7 OctoberRetailers
Years.com launches wild boar quarter pounder for dogs
Fresh dog food company Years.com has launched a new Wild Boar Quarter Pounder for dogs. The new dish features wild boar served in a sesame seed bun with celeriac onions, pumpkin mustard, courgette gherkins and a cheese-free slice, accompanied by golden parsnip fries. The launch follows previous additions to the…
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Sep- 2025 -30 SeptemberManufacturers
Pooch and Mutt launches festive dog food range for Christmas 2025
Pet food company Pooch and Mutt has unveiled its Christmas 2025 range, offering a seasonal selection of meals, treats and gift products for dogs. The line-up includes dishes such as a Three Bird Feast wet food made with turkey, chicken and duck, and Pigs in Blankets meaty treats. Other products…
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25 SeptemberRetailers
Tails.com launches 2025 Advent Calendar for dogs
Tails.com has released its 2025 Advent Calendar for dogs, featuring 26 festive treats and a charitable partnership with StreetVet. The calendar contains 24 star-shaped biscuits in goose, turkey and duck flavours, along with two peanut butter-flavour paw biscuits for Christmas Day. All products are made in the UK, contain no…
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25 SeptemberManufacturers
Innocent Hound unveils new high-protein dog food range
Dog food producer the Innocent Hound has launched a new collection of air-dried, grain-free meals containing 85% meat or fish. The range, called From the British Countryside, includes three single-protein recipes: British venison with blackberries and mushrooms; British lamb with rosehips and chamomile; and Atlantic salmon with kelp and dill.…
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17 SeptemberRetailers
Paleo Ridge brings back festive Christmas Turkey and Cranberry meal
Raw dog food company Paleo Ridge has reintroduced its limited-edition Christmas Turkey and Cranberry meal for the third consecutive year. The seasonal product, available earlier than usual this year, combines British turkey with bone and offal, lamb tripe, cranberries, parsnips and carrots to provide a complete raw meal. It is…
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15 SeptemberIndustry News
Natures Menu launches brand new Raw Boost in four flavours
As pioneers of raw and natural pet food in the UK, Natures Menu has announced the launch of its new Raw Boost product, available in four delicious flavours. Dry dog food remains the most popular choice among UK dog owners, and with category growth forecast at +2.5% in 20251, new…
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4 SeptemberManufacturers
Naked Dog launches personalised raw food sleeves in local pet shops
Raw pet food company Naked Dog has launched a limited run of personalised packaging across independent pet shops in the UK. The initiative features 200 sleeves on packs of its beef raw dog food, each printed with one of the country’s 20 most common dog names, from Arlo to Yogi.…
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Aug- 2025 -27 AugustRetailers
Butternut Box and Surrey Uni launch research on fresh dog food
Butternut Box has partnered with the University of Surrey on a multi-year study into the health outcomes of fresh dog food, supported by an Innovate UK Knowledge Transfer Partnership (KTP). The project will examine how different diets affect dogs’ skin health, immune response and overall wellbeing. Research will be carried…
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