Different Dog
This coverage explores Different Dog, the UK pet food brand specialising in allergen- and grain-free nutrition designed to support skin and coat health. Pet Gazette reports on Different Dog’s product formulation innovations, retail and e‑commerce listings, veterinary channel engagement, and export developments. Our editorial features business news, expert trend analysis, regulatory updates, and case studies tailored to pet retailers, brand managers, and wellness-focused suppliers tracking consumer demand for hypoallergenic and premium functional pet diets.
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Jun- 2025 -6 JuneRetailers
Different Dog partners with Good2Great on leadership scheme
Dog food company Different Dog has partnered with Bridgnorth consultancy Good2Great on a new leadership development programme to support its growth plans. The Shropshire-based business, founded in 2017 by Alex and Charlie Thurstan, produces premium food for dogs. Its meals are developed by nutritionists and hand-cooked using human-grade, British-sourced ingredients…
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Apr- 2025 -7 AprilManufacturers
Different Dog raises £10m to move facility
Different Dog, a premium fresh dog food subscription service, has announced that it has raised £10m, from new and existing investors. The funding will enable the company to move to a new state-of-the-art facility in Telford, the ‘dog capital of the UK’. The company is also investing in marketing to…
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Jul- 2020 -7 JulyManufacturers
Doggy Doggy Yum Yum secures distribution deals
Dorset-based ice-cream maker, Baboo Gelato, has secured two new distribution deals for Doggy Doggy Yum Yum, its organic ice cream for dogs. Different Dog will now add the product to its offering, initially on a business-to-consumer basis through click-and-collect, with the potential to offer it to its retail stockists in…
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May- 2020 -7 MayAwards
Different Dog receives three PIF Award nominations
Dog food company Different Dog announced it has been nominated in three categories in the Pet Industry Federation Awards. The Shropshire-based manufacturer has been nominated in the Manufacturer of the Year, E-Commerce Business of the Year and Product Innovation categories. The awards will be presented later on in the year.…
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