Denzel’s

This coverage focuses on Denzel’s, a UK-based pet treat brand known for its natural, hand-baked products and eco-conscious packaging. Pet Gazette reports on Denzel’s product innovation, retail partnerships, marketing strategy, and expansion into supermarkets, independents, and ecommerce channels. Coverage includes insights into health-focused snacking trends, sustainable sourcing, and brand storytelling — supporting pet retailers, distributors, and buyers tracking growth in the premium, natural treat category.

Jul- 2025 -

7 July

Manufacturers

Denzel’s partners with Prolog Fulfilment for UK delivery

Dog treat brand Denzel’s has partnered with Prolog Fulfilment to manage the distribution of its product portfolio to consumers and retailers across the UK. Prolog will support Denzel’s with a comprehensive omnichannel fulfilment solution, handling everything from stock management to delivery for both B2B and direct-to-consumer orders (DTC). The service…
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Oct- 2024 -

30 October

Manufacturers

Denzel’s unveils Halloween treats

Pet treat manufacturer Denzel’s has announced the launch of its Halloween range of treats. The range of treats is led by the Spooktacular Bones made with all-natural ingredients including turkey, pumpkin and apple. Alongside this, there is the Toffee Apple Soft Baked Sticks with a pack of 4 vegan-friendly, sticks…
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Jun- 2024 -

28 June

Charities

Denzel’s becomes official partner of Battersea Dog’s Home

Premium dog treats brand Denzel’s has announced it has become the official treats licensee for Battersea Dog’s Home. The collaboration will be marked by the launch of a brand new, co-branded product called Battersea Hearts. Sales of the treats, set to hit shelves in July this year will support the…
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May- 2024 -

3 May

Charities

Pet industry joins PIF Donation Drive to help vulnerable pets

The UK pet industry has provided its biggest consignment to date of donated products to the U-Hearts Foundation in Ukraine to help care for abandoned pets. Co-ordinated by the Pet Industry Federation (PIF), two lorry-loads containing 56 pallets have already arrived in Ukraine, with a further 26 pallets in a…
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Feb- 2024 -

2 February

Retailers

Denzel’s launches limited edition dog treats for Valentine’s Day

Denzel’s has launched its limited edition dog treats for Valentine’s Day. The new range features Peanut Butter and Strawberry Hearts, Steak and Chips Hearts and Blind Date Gift Boxes. Denzel’s Valentine’s Peanut Butter and Strawberry Hearts are made from peanut butter, strawberries and carob. These heart-shaped treats are 100% natural…
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Oct- 2023 -

6 October

Manufacturers

Denzel’s launches Halloween treats

Dog treat brand Denzel’s has announced the launch of its Halloween line of treats. Denzel’s Spooktacular Bones are made with all-natural ingredients including turkey, pumpkin and apple. They are available in 100g bags and retail for £2.90 in Tesco, Pets at Home, and other independent retailers. There is also Toffee…
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Aug- 2022 -

15 August

Industry News

Denzel’s founders named Animal Food Entrepreneur of the Year

The founders of healthy dog snack brand Denzel’s, James Lacy and Nathan Perry, have received the Animal Food Entrepreneur of the Year 2022 award at the Food and Drink Heroes awards. Recipients of the award also include Mark Scott and Tony Ottley of Bella and Duke, Mathew Cockroft and Daniel…
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Jan- 2022 -

26 January

Pet Owners

Denzel’s launches limited-edition valentines treats

Denzel’s, the healthy snack brand for dogs, has launched a “special” Valentine’s treat in over 300 Tesco stores and specialist pet shops nationwide. Founded by Nathan Perry and James Lacy, the business launched in 2018 with initial funding from Virgin StartUp, and recently took on investment from Holly Branson and…
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Jul- 2021 -

26 July

Manufacturers

Denzel’s launches London tube ad campaign for plastic-free July

Denzel’s has announced the launch of a new advertisement campaign which will launch on tubes across London this July. The campaign will run during plastic-free month as part of its ambition to “fight against plastic waste”. Denzel’s said the ad will be visible in “high-density dog areas” such as; Regents…
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6 July

Manufacturers

Denzel’s launches plastic free packaging

Denzel’s is marking ‘Plastic Free July’ by making all its packaging plastic-free and planting a tree to replace the materials used for their eco-friendly packaging. The pet treat brand is now packing its goods in materials made from wood pulp, cellulose and paper from sustainably grown trees. The packing will…
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