Denzel’s has announced the launch of a new advertisement campaign which will launch on tubes across London this July.
The campaign will run during plastic-free month as part of its ambition to “fight against plastic waste”.
Denzel’s said the ad will be visible in “high-density dog areas” such as; Regents Park, Finsbury Park, Clapham Common, Green Park and Hyde Park Corner.
This is the brand’s first out-of-home campaign and Denzel’s said the ad is to highlight the “problem of single-use plastic within the dog treat category”.
For plastic-free July, Denzel’s announced all of its packaging is now 100% plastic-free and home compostable.
Denzel’s said it is also on a “mission” to become the leader in sustainable and healthy snacks for dogs. Made from materials grown from sustainable forests, all its packaging breaks down “within just 30 weeks”.
Denzel’s is also working with non-profit organisation Ecologi to sustainably plant trees and replace materials used for packaging throughout July.