This coverage examines conversion rate and its significance for the UK petcare trade. Pet Gazette reports on how retailers, e-commerce operators, and service providers measure and improve conversion rates across online and in-store channels. Our editorial explores strategies such as merchandising, promotions, customer experience, and digital optimisation that directly influence sales performance. For pet trade professionals — from independent shop owners and multi-chain retailers to wholesalers and supply partners — this section provides insights into how conversion rate impacts profitability, customer retention, and long-term business growth in a competitive market.