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Online sales plummet in November

Online retail sales recorded their lowest ever growth in the month of November – falling by 19.8% Year-on-Year (YoY), according to the latest IMRG Capgemini Online Retail Index. While this does compare to a strong November 2020 (36.2%), the Month-on-Month (MoM) figures were equally negative – showing a rise of…

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Black Friday online sales drop after re-opening

With no lockdown yet enacted this autumn, online retail sales for Black Friday were down -14.3% year-on-year (YoY), according to the latest figures from the IMRG Capgemini online retail index, which tracks the online sales performance of over 200 retailers. This was slightly more than the anticipated -10% drop, and…

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Online retail jumps 19 percent in April

UK online retail sales went from strength to strength in April, up 18.8 percent year-on-year (YoY) according to the latest figures. The IMRG Capgemini e-Retail Sales Index showed it was the highest YoY increase since November 2016, despite the dampening effect of Easter falling in March this year. There was…

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Smartphone purchases account for 54 percent of UK retail transactions, study finds

Retail purchases made on smartphones have seen a 66 percent increase in Q1 of 2018 compared to Q4 2017 according to marketing technology company Criteo’s Global Commerce Review. The research also showed that mobile devices accounted for over half (54 percent) of retail transactions in the UK. Shopping apps are…

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Shopping apps account for half of online sales in Europe

Dedicated shopping apps are driving widespread mobile success for European retailers, according to Criteo’s Q4 Global Commerce Report. The study revealed that retailers with a shopping app see half of online transactions taking place on mobile devices with 54 percent of these taking place via their app, opposed to on…

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UK online retail sales see 13.9 percent YoY growth

UK online retail sales were up 13.9 percent year-on-year (YoY) in January, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. With rainfall above average in January, and the lowest January high street footfall recorded in five years, consumers turned to online shopping in the beginning of…

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Content Marketing: Reaching your customers

JESSICA MACCIO, DIRECTOR AT PR, SOCIAL MEDIA AND DIGITAL AGENCY, WOLFSTAR, EXPLAINS HOW TO REACH PET OWNERS USING CONTENT MARKETING Content marketing is a relatively new term for the same tactics PR professionals have been using for many years. Creating content that tells a story, engages with the reader and…

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Why customer reviews are essential

A survey of 1,000 people has found that visible and believable reviews are vital for more than a third of shoppers looking to buy luxury goods online. Andy Mabbutt, managing director of Feefo, the online feedback specialist which commissioned the research, said: “It’s all about reassurance – both of the…

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Why customer reviews are essential

A survey of 1,000 people has found that visible and believable reviews are vital for more than a third of shoppers looking to buy luxury goods online. Andy Mabbutt, managing director of Feefo, the online feedback specialist which commissioned the research, said: “It’s all about reassurance – both of the…

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