Cat Food

Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.

Apr- 2025 -

8 April

Manufacturers

Untamed raises £10M in series B funding round

Cat-food brand Untamed has announced that it has completed a Series B funding round of £10m to continue to grow the brand’s offering and global reach. The round’s investment was led by a new cap table member, New York-based Coefficient Capital, which has backed the likes of Nom Nom, Zoe,…
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Feb- 2025 -

25 February

Business

Purina accelerator programme unveils class of 2025

Unleashed by Purina, a pet innovation and acceleration programme, has unveiled the seven start-ups that will form its class of 2025. The 20-week accelerator programme, now in its sixth year, supports pet-tech startups looking to disrupt the market with innovative solutions to transform pet-care. The cohort includes a trusted AI-driven…
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20 February

Manufacturers

Hurayra launches UK’s first halal cat food

Hurayra Halal Pet Food has announced it is set to launch a range of dry cat food in May, becoming the UK’s first HMC halal-certified, premium pet food brand. The product is made using ethically sourced, hig quality ingredients free from grain, wheat and soybean filler. The new product is…
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14 February

Retailers

Gladwells Pet and Country Stores partners with Deliveroo

Gladwells Pet and Country Stores has announced its partnership with Deliveroo to provide a local delivery service to customers. Six of its eleven retail branches have launched on the delivery app this week (10 February 2025). These include its Copdock, Bury St Edmunds, Rayleigh, Rushden, Peterborough and Margate branches only.…
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Nov- 2024 -

19 November

Retailers

KatKin appoints new members to its science team

Fresh cat food company KatKin has expanded its science team with four new appointments. The group has appointed Ryan Honaker as research and development director, Jirayu (Boo Boo) Tanprasertsuk as senior scientist, Devon Tate as scientist and LeeAnn Perry as technical product manager. With more than five years experience at…
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6 November

Features

Carnilove True Fresh: BSB Product’s fastest growing range, suitable for all!

Carnilove True Fresh range, distributed by BSB Products, is one of three Carnilove Dry ranges. The Carnilove True Fresh range is increasingly popular with stockists and it’s not difficult to see why! What is Carnilove? Carnilove has been formulated with respect for the natural origins of dogs and cats. The…
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Oct- 2024 -

11 October

Retailers

The Blue Barn opens new site at Tong Garden Centre

West Yorkshire-based pet supplies and animal feed brand The Blue Barn has opened a new site at Tong Garden Centre in Bradford. The Blue Barn opened its first site outside its Pool in Wharfedale headquarters with a 1500 sq ft concession which stocks a wide range of pet supplies and…
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Aug- 2024 -

29 August

Industry News

Inspired Pet Nutrition acquires Butcher’s Pet Care

Inspired Pet Nutrition (IPN), the independent UK pet food company controlled by CapVest Partners, has announced the acquisition of Butcher’s Pet Care (BPC), a leading manufacturer of wet pet food. BPC was founded in 1983 and is one of the UK’s leading wet pet food manufacturers, providing wet dog and…
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22 August

Retailers

Fresh cat food brand Marro launches in UK

Marro, a fresh cat food subscription service, has launched in the UK. The meals are steam-cooked to preserve nutrients and flavour. Marro’s recipes feature a variety of protein sources, including human-quality meat and fish, all slathered in a glossy, hydrating gravy. Its menu features ‘juicy beef’, ‘flaky fish’, ‘succulent chicken’,…
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14 August

Manufacturers

Wellness Pet unveils new cat food and dog supplements

Wellness Pet Company has unveiled its latest cat food and dog supplements at Superzoo. For cats, Wellness Appetizing Entrées are now available in nine recipes with ingredients like real chicken and tuna and no added artificial flavours, colours or preservatives. The treats come in multiple recipe options in mousse, flaked…
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