Cat Food
Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.
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Oct- 2025 -22 OctoberFeatures
Is Pets at Home really a victim of a ‘subdued’ pet market?
“It’s not just one issue behind Pets at Home’s challenges. A squeeze on household budgets, rising costs in real estate and shifts in consumer behaviour have combined with the challenges of delivering a broad ‘pet care platform’ strategy,” says Anna King, a retail consultant, of the troubles facing the UK’s…
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8 OctoberFeatures
ACANA Cat – a range of four irresistible recipes that provide personalised nutrition for cats
Each product in the ACANA cat range contains 65-70% animal ingredients, nourishing your cat naturally while offering a taste they crave, and supporting their health and happiness. The four recipes come in new eye-catching, easy-to-read packaging and are formulated to boost immune systems and encourage healthy hearts, eyes, skin and…
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Sep- 2025 -15 SeptemberFeatures
Carnilove unveils a new campaign for cats
We believe every cat deserves vitality, strength, agility, and freedom. Our new Carnilove social and Out Of Home campaign tells the story of a unique partnership between a young woman and her Bengal cat racing through a city together. The film demonstrates the emotion, strength, and subtle connection between them.…
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Aug- 2025 -27 AugustRetailers
Jollyes unveils KatKin partnership
Jollyes has announced that it has partnered with fresh cat food brand KatKin to become its largest retail partner to date. As a result, KatKin products have now officially launched in 80 Jollyes stores across Britain, and the range will include six different recipes, plus variety packs. The partnership comes…
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14 AugustRetailers
Lily’s Kitchen updates wet cat food range
Lily’s Kitchen has overhauled its wet cat food range with new recipes, pack sizes and packaging. The changes include four textures – Smooth Paté, Tasty Cuts in Gravy, Shredded in Broth and a new Shredded in Jelly option – aimed at catering for different life stages from kitten to mature…
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6 AugustManufacturers
Fuzzball launches three new flavours
Cat food subscription service Fuzzball has announced that it has added three new flavours to its range. The three newly launched flavours comprise of Mackerel and Squid, Mackerel and Shrimp and Beef, all available in a 70g can. Joining Fuzzball’s existing wet food flavours of Chicken, Chicken and Duck, Tuna,…
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Jul- 2025 -30 JulyRetailers
Untamed secures first UK supermarket listings
Direct-to-consumer pet food brand Untamed has secured its first supermarket listings in the UK, with products now available in Sainsbury’s and Tesco stores nationwide and Co-op to follow. Founded in 2019, the London-based company has delivered more than 50 million tins of cat food across the UK via online channels. …
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29 JulyRetailers
The Nutriment Company acquires Purrform
The Nutriment Company has acquired UK raw cat food brand Purrform, marking its entry into the premium feline nutrition market. The acquisition adds a new species-specific dimension to Nutriment’s portfolio and expands its presence in the natural pet food sector across Europe. The company plans to use its distribution network…
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Jun- 2025 -17 JuneBusiness
Partners Group to acquire MPM Products
Partners Group has announced that it has agreed to acquire MPM Products, a global pet food business focused on premium cat food, from 3i. Headquartered in the UK, MPM operates market leading premium wet cat food brands, including Applaws, Reveal, and Encore. MPM’s products are characterised by their focus on…
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May- 2025 -20 MayRetailers
Butternut Box secures £64m in debt financing from Liquidity
Fresh dog food brand Butternut Box has secured a debt financing of £64m from Liquidity, an AI-driven private credit firm. The new funding will enable Butternut Box to solidify its market position in Europe with the development of a second manufacturing facility in Poland. Founded in 2016, Butternut Box is…
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