Cat Food
Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.
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Aug- 2025 -27 AugustRetailers
Jollyes unveils KatKin partnership
Jollyes has announced that it has partnered with fresh cat food brand KatKin to become its largest retail partner to date. As a result, KatKin products have now officially launched in 80 Jollyes stores across Britain, and the range will include six different recipes, plus variety packs. The partnership comes…
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14 AugustRetailers
Lily’s Kitchen updates wet cat food range
Lily’s Kitchen has overhauled its wet cat food range with new recipes, pack sizes and packaging. The changes include four textures – Smooth Paté, Tasty Cuts in Gravy, Shredded in Broth and a new Shredded in Jelly option – aimed at catering for different life stages from kitten to mature…
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6 AugustManufacturers
Fuzzball launches three new flavours
Cat food subscription service Fuzzball has announced that it has added three new flavours to its range. The three newly launched flavours comprise of Mackerel and Squid, Mackerel and Shrimp and Beef, all available in a 70g can. Joining Fuzzball’s existing wet food flavours of Chicken, Chicken and Duck, Tuna,…
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Jul- 2025 -30 JulyRetailers
Untamed secures first UK supermarket listings
Direct-to-consumer pet food brand Untamed has secured its first supermarket listings in the UK, with products now available in Sainsbury’s and Tesco stores nationwide and Co-op to follow. Founded in 2019, the London-based company has delivered more than 50 million tins of cat food across the UK via online channels. …
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29 JulyRetailers
The Nutriment Company acquires Purrform
The Nutriment Company has acquired UK raw cat food brand Purrform, marking its entry into the premium feline nutrition market. The acquisition adds a new species-specific dimension to Nutriment’s portfolio and expands its presence in the natural pet food sector across Europe. The company plans to use its distribution network…
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Jun- 2025 -17 JuneBusiness
Partners Group to acquire MPM Products
Partners Group has announced that it has agreed to acquire MPM Products, a global pet food business focused on premium cat food, from 3i. Headquartered in the UK, MPM operates market leading premium wet cat food brands, including Applaws, Reveal, and Encore. MPM’s products are characterised by their focus on…
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May- 2025 -20 MayRetailers
Butternut Box secures £64m in debt financing from Liquidity
Fresh dog food brand Butternut Box has secured a debt financing of £64m from Liquidity, an AI-driven private credit firm. The new funding will enable Butternut Box to solidify its market position in Europe with the development of a second manufacturing facility in Poland. Founded in 2016, Butternut Box is…
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Apr- 2025 -8 AprilManufacturers
Untamed raises £10M in series B funding round
Cat-food brand Untamed has announced that it has completed a Series B funding round of £10m to continue to grow the brand’s offering and global reach. The round’s investment was led by a new cap table member, New York-based Coefficient Capital, which has backed the likes of Nom Nom, Zoe,…
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Feb- 2025 -25 FebruaryBusiness
Purina accelerator programme unveils class of 2025
Unleashed by Purina, a pet innovation and acceleration programme, has unveiled the seven start-ups that will form its class of 2025. The 20-week accelerator programme, now in its sixth year, supports pet-tech startups looking to disrupt the market with innovative solutions to transform pet-care. The cohort includes a trusted AI-driven…
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20 FebruaryManufacturers
Hurayra launches UK’s first halal cat food
Hurayra Halal Pet Food has announced it is set to launch a range of dry cat food in May, becoming the UK’s first HMC halal-certified, premium pet food brand. The product is made using ethically sourced, hig quality ingredients free from grain, wheat and soybean filler. The new product is…
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