Biome9

This coverage of Biome9 explores its pioneering role in canine gut microbiome health and its growing influence within the UK pet trade. Offering at-home AI-enabled GutDiscovery® tests and bespoke supplement plans, Biome9 brings science-led wellness to pet retailers, vets, distributors, and nutrition partners. Pet Gazette delivers news, industry insights, trends, and case studies covering Biome9’s acquisition by Pooch & Mutt, vet collaborations, and innovations in microbiome diagnostics—equipping trade professionals with essential intelligence on emerging health-led product lines, subscription models, and diagnostic partnerships.

Aug- 2025 -

11 August

Science

Pooch and Mutt launches at-home gut health test for dogs

Pet health brand Pooch and Mutt has launched an at-home gut health testing service and tailored supplement plans for dogs. The company said the test, developed by canine microbiome analysis specialist BIOME9, uses research and artificial intelligence to examine dogs’ gut microbiomes and identify imbalances. It is available online for…
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Feb- 2025 -

4 February

Retailers

Pooch and Mutt expands portfolio with Biome9 acquisition

UK pet food company Pooch and Mutt has announced its acquisition of Biome9, a company renowned for its personalised gut health testing and science-backed supplement plans for dogs. Vafo’s acquisition of Pooch and Mutt in 2020 has enabled the brand to expand its presence in the UK. With Vafo’s support…
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Jul- 2024 -

19 July

Pet Owners

Guide Dogs UK partners with Biome9 to improve gut health of service dogs

Guide Dogs UK has teamed up with Biome9 to explore and optimise the gastrointestinal health of their puppies as they train to be guide dogs. Biome9’s insights will help improve digestion, skin health, immunity, behavioural markers, joint health and more. According to Guide Dogs UK, its mission is to help…
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Mar- 2024 -

28 March

Retailers

Former Pets At Home CEO Peter Pritchard invests in BIOME9

Former Pets at Home Group CEO Peter Pritchard has invested in Biome9 the UK’s first gut-health test and personalised supplement programme for dogs. Following the investment, Pritchard has also been appointed as chairman of the advisory board. In his new role, Pritchard will support the business in pursuing its vision…
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