Advertising Standards Authority

Butternut Box scolded over ‘home-cooked meals’ claim

Pet food subscription service, Butternut Box has been reprimanded by the Advertising Standards Authority (ASA), over an advert which claimed it produced “home-cooked meals”. A complainant contacted the ASA and challenged claims that the company produced home-cooked food in an advert on its website which read “fresh, home-cooked meals, perfectly…

Read More »

Threat claims made by Pooch & Mutt are ‘not true’, says MPMA

The Metal Packaging Manufacturers Association (MPMA) has refuted claims that it threatened pet food brand Pooch & Mutt to remove an advert urging manufacturers to ditch canned food. William Boyd, director and chief executive of MPMA said the company’s claims were “not true” and instead, it had asked Pooch &…

Read More »

Stop ‘irresponsible’ use of pets in adverts, vets urge

The British Veterinary Association (BVA) have said it’s time to address the “irresponsible depiction” of pets across all forms of advertising to tackle the normalisation of poor animal health and welfare. According to the BVA’s Voice of the Veterinary Profession survey, eight in 10 vets in the UK (83 percent)…

Read More »

‘Poop bag’ advert reprimanded by ASA

An advert for a dog ‘poop bag’ has been reprimanded by the Advertising Standards Authority (ASA), who said it was “misleading” and said claims it was biodegradable were not properly “substantiated”. The ASA received a complaint relating to a product page for dog waste bags on www.ancol.co.uk, which featured text…

Read More »

Advert showing boy sat on dog cleared after complaints

A Photobox advert showing a small child sat on top of a dog has been cleared following over 200 complaints. The advert features scenes of a family having a barbecue with a young boy sat on a large dog whilst his parents take a picture. The Advertising Standards Authority (ASA)…

Read More »

BVA reacts to the ASA’s Morrisons ad ruling

The Advertising Standards Authority (ASA) has decided not to uphold complaints against Morrisons Christmas TV advertisement. Back in December, the British Veterinary Association (BVA) issued a statement requesting the supermarket withdraw its Christmas TV commercial, which featured a child feeding festive pudding to a dog. “This ruling is disappointing but…

Read More »