Advertising Standards Authority
This coverage focuses on the Advertising Standards Authority (ASA) and its role in regulating marketing and promotions within the UK petcare industry. Pet Gazette provides updates on ASA rulings, guidance on compliant advertising for pet food, supplements, accessories, and services, and analysis of how marketing standards affect pet retailers, brands, and distributors. Coverage includes news, expert commentary, and case studies demonstrating best practice in claims, packaging and digital marketingโhelping trade professionals maintain compliance and safeguard brand credibility across the pet trade.
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Apr- 2019 -11 AprilBusiness
Butternut Box scolded over โhome-cooked mealsโ claim
Pet food subscription service, Butternut Box has been reprimanded by the Advertising Standards Authority (ASA), over an advert which claimed it produced โhome-cooked mealsโ. A complainant contacted the ASA and challenged claims that the company produced home-cooked food in an advert on its website which read “fresh, home-cooked meals, perfectly…
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Jan- 2019 -18 JanuaryManufacturers
Threat claims made by Pooch & Mutt are ‘not true’, says MPMA
The Metal Packaging Manufacturers Association (MPMA) has refuted claims that it threatened pet food brand Pooch & Mutt to remove an advert urging manufacturers to ditch canned food. William Boyd, director and chief executive of MPMA said the companyโs claims were โnot trueโ and instead, it had asked Pooch &…
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Dec- 2018 -5 DecemberCurrent Affairs
Stop ‘irresponsible’ use of pets in adverts, vets urge
The British Veterinary Association (BVA) have said itโs time to address the โirresponsible depictionโ of pets across all forms of advertising to tackle the normalisation of poor animal health and welfare. According to the BVAโs Voice of the Veterinary Profession survey, eight in 10 vets in the UK (83 percent)…
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Sep- 2018 -7 SeptemberBusiness
โPoop bagโ advert reprimanded by ASA
An advert for a dog โpoop bagโ has been reprimanded by the Advertising Standards Authority (ASA), who said it was โmisleadingโ and said claims it was biodegradable were not properly โsubstantiatedโ. The ASA received a complaint relating to a product page for dog waste bags on www.ancol.co.uk, which featured text…
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Mar- 2018 -21 MarchIndustry News
Advert showing boy sat on dog cleared after complaints
A Photobox advert showing a small child sat on top of a dog has been cleared following over 200 complaints. The advert features scenes of a family having a barbecue with a young boy sat on a large dog whilst his parents take a picture. The Advertising Standards Authority (ASA)…
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Feb- 2013 -13 FebruaryTrade Organisations
BVA reacts to the ASAโs Morrisons ad ruling
The Advertising Standards Authority (ASA) has decided not to uphold complaints against Morrisons Christmas TV advertisement. Back in December, the British Veterinary Association (BVA) issued a statement requesting the supermarket withdraw its Christmas TV commercial, which featured a child feeding festive pudding to a dog. โThis ruling is disappointing but…
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