LitPet makes UK debut with new supplement range

Pet wellness brand LitPet has launched a range of dog supplements in the United Kingdom, marking its European debut following its original launch in Hong Kong in 2023. The company specialises in products based on Traditional Chinese Medicine (TCM), combined with scientific research.  Its UK line includes four powdered supplements…

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Peamutt Butter Balls launches in Pets at Home

A new peanut butter-based dog treat has been rolled out in Pets at Home stores across the UK. Peamutt Butter Balls, developed by Manchester-based F. Duerr and Sons are now available in-store and via Amazon.  The protein-rich snacks are made from the company’s dog-friendly peanut butter, along with peanuts, chia…

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Animal Focused Alliance secures Primary Authority partnership for Wales

The Animal Focused Alliance, a pet industry body, has formed a Primary Authority partnership with Monmouthshire County Council to improve regulatory consistency for pet businesses in Wales. The government-backed scheme allows organisations to receive expert advice from a designated local authority – in this case, Monmouthshire – on how to…

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Green Pantry launches new range of natural air-dried treats

Green Pantry has announced the expansion of its product lineup with the launch of two new products. The latest products come in chicken with sweet potato and thyme and beef with sweet potato and oregano flavours. The company has also revamped its White Fish treat to highlight the specific ‘low-fat’…

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Why provenance is the pet industry’s quiet superpower

These days, “natural” claims are on everything from supermarket chicken to shampoo. So how can pet food brands face the growing challenge of standing out to and building trust with discerning pet parents? One answer is provenance. Specifically, being proudly and transparently ‘Made in the UK’. While other industries like…

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BVA launches new CPD library

The British Veterinary Association (BVA) has launched a new continuous professional development (CPD) library to give members easier access to high-quality content. The library includes 28 on-demand recordings covering a range of sessions across BVA’s key themes: people, planet and animals.  This features webinars such as “Managing emotions in stressful…

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Puppy demand rises 33%, Pets4Homes finds

Average demand per puppy has surged by 33% between 2019 and June 2025 and puppy prices have jumped 14.3% in a year, according to data from Pets4Homes. It comes after the pandemic puppy boom was met with a sharp drop as oversupply, rising living costs and adoption fatigue cooled the…

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How Purina’s BetterWithPets prize has helped StreetVet’s mission go further

Homelessness is a growing issue across the UK, and many people affected have long-standing relationships with their pets – companions who were often part of their lives before they lost stable housing. The bond between them is strong, and looking after their pet’s health and wellbeing is a top priority.…

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Omni secures B Corp status

Vet-founded brand Omni has secured B Corporation (B Corp) certification, embedding ethical practices across its operations. Environmental efforts include using recycled packaging, tracking emissions, and sourcing UK-based manufacturing to minimise transportation.  It also supports charities through donations and fundraising, with additional activities such as tree planting and beach clean-ups. The…

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Axel’s Elixir launches new Milk and Honey range

Liverpool based pet wellness brand Axel’s Elixir has announced the launch of new Milk and Honey Frozen Treats. The treats are made with whole British goat’s milk and responsibly harvested honey from Buckley’s Bees. The Milk and Honey range is designed to nurture a pet’s digestion and immune health. The…

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